Transcript Social Content - Web Media University

Social Media 102: Content Marketing
Strategies
Google Thinks Differently Now
 Social signals now aid in the
ranking of web pages
 More likes count as a “vote”
for web page quality
What’s Important Today
 Quality Content
 Social Engagement
 Customer Reviews
 Brand Advocates
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What Makes Google Tick?
 Trust is Google’s financial
lifeline
 Google wants people to keep
coming back
 They are coming back —
because people
trust Google’s search results
 Google likes websites that
help them achieve their goals
by providing valuable
content
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How Social Media Merges with SEO
 70% of consumers trust peer
recommendations over
advertisements
 People want “social proof”
 Using quality keywords in your
website and blog content will
attract your target audience
through search
 Building a rich, vibrant networks
of friends, fans and followers is
now the key to success
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The Digital Evolution
 The way people
communicate, socialize,
discover and purchase has
changed dramatically
 The ability to truly connect,
attract customers and
inspire brand advocates is
now within your reach
 Fact: If you don’t brand
yourself…Google will
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How to Develop Your Social Media
Content Strategy
Do You Have a Social Media Hub?
 Blog should be part of your
website
 Drive traffic with original
content
 Content is critical even more
now with Google+
 Do you have a Blog? Does it
live on your website?
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Is your site “Social Media Friendly”?
 Fresh Content, you must be
writing and posting new blogs for
SEO
 Social Content, you must be
providing interesting content
others will enjoy and share
 Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your content easily shareable?
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Mobile Friendly Site is Critical
 Mobile Devices have become
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bigger than PC sales
86% of adults own a Mobile
phone
53% use it to access the Internet
57% of users will not recommend
a business with a poorly
designed mobile site
Mobile Internet is becoming the
Internet
Do you have a Mobile Friendly website?
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Content is King
 “What makes my business
so interesting that people
will want to talk about it and
share it with their friends?”
 Fact: You can’t succeed in
social media if you don’t
have something interesting
to say
Do you have a Content Marketing Strategy?
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What is Your Unique Brand Story?
 Do you have a unique story
about how your business
came to be?
 When did you go above and
beyond for a client?
 What is your best
testimonial?
What is your emotionally engaging story?
© Web Media University 2015. All rights reserved.
Social Media 102: Develop Your
Content Marketing Strategy
Share Great Content
 Plenty of content out there!
 Curate the best content and
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be the “go to” place for great
content
Search for local news and
events you can help promote
Build relationships with local
businesses by sharing their
content
Use Send Social Media and
Feedly to find great content
Publish RSS Feeds
Do you share interesting and relevant content?
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Keep Them Informed
 Keep your fans updated on
what you're working on
 Product Announcements,
Local Events, offering a new
services? They should be
the first to know!
 Ask for their feedback
before your launch
What new press can you share with your fans?
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Promote Your Testimonials
 Did you recently receive
a positive testimonial
from one of your clients?
 Share it on your social
networks
 This will generate brand
awareness and reinforce
your brand's public
image
Do you have customer testimonials to share?
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Share Relevant Videos
 eMarketer shows people are
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33% more likely to consume
multimedia content than
textual content
Interview with the Owner
Video tour
Video testimonials
Funny videos
Local Events
Be the great “go to” resource
for great content they will
want to share!
What video content would your fans enjoy?
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Create a “Fan of the Month” Trivia Club
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Ask your fans trivia
questions and award
them points
First to answer correctly
wins and gets their name
added to the board
Promote them in the store
Give them a VIP pass for
free items
Drive more traffic to your
website!
What fun trivia questions can you ask?
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Educate While Having Fun
 Find out what holidays are
observed throughout the
world
 Share the ones relevant to
your audience, or share a
funny one to inspire likes
Online Resource
Earth Calendar
What fun facts can you share with your fans?
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Inspire Your Fans
 Engage them with
conversation
 Once per day post a
question, tell them about
an issue or inspire them
with a story related to
your product or service
Online Resource
Motivational Quotes
What quotes would inspire your fans?
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Event Marketing Strategies
 Post your events on
Facebook and invite all
your Fans
 Take pictures, tag fans in
the pictures and share on
all social networks
 Record the events on your
video camera, upload it to
YouTube, link to Facebook
How can you better promote your events?
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Image Marketing Ideas
 Create branded content
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with Canva inside Send
Social Media
Branded Blog Images
Branded Motivational
Quotes for Pinterest
Facebook Covers
Promote your PowerPoint
slides on SlideShare.net
Send Social Media lets
you search Google
Images & FLICKR
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Create a Fun Weekly Posting Theme
 Funny “Mondays”
 Trivia “Tuesdays”
 Local Must Attend Events
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“Wednesday”
Deal of the Day “Thursday”
Stop the Press “Friday”
Shout out to another Business
“Saturday”
Guess this image “Sunday”
What weekly content strategy can you create?
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Social Media Posting Strategy
 SEO Blogs - 2-4 blogs per month
 SEO Press Releases – 1 per month
 Facebook – 1 post per day
 Twitter – 3-5 Tweets per day
 Google Plus - 1 post per day
 YouTube – 1 new video per week
 LinkedIn Personal Profile – 1 post per
day
 LinkedIn Groups – 1 post per week
 LinkedIn Company Page – 1 per day
© Web Media University 2015. All rights reserved.
Hashtag Content Strategies
 Research to find the most
popular keywords used by
your target audience
 Add those keywords into
your content posting strategy
 Facebook, Google Plus and
Twitter all use hashtags
 Use hashtags at your events
to get everyone connected
and engaged in
conversations
How can you use a Hashtag marketing strategy?
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Track Your Clicks with Bit.ly
 Create a bit.ly account
 Track all your click data
 Shorten all your URL’s for
convenience and a better
look
Online Resource
 Bit.ly
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Email Marketing Campaigns
 Use Send Social Media
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for your email marketing
strategy
Easily import all of your
contacts
Create multiple Mailing
Lists
Add an email signup form
on your website
Easily design a custom
email template
Create an email
Autoresponder campaign
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SMS Marketing Campaigns
 Use Send Social Media for
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your SMS marketing strategy
Easily import all of your
contacts
Create multiple Mailing Lists
Create an “opt-in” keyword
and choose your phone
number
Test this service - text wsp to
1-442-333-7363 (SEND)
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Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-399-6870
[email protected]
© Web Media University 2015. All rights reserved.