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http://www.ukoln.ac.uk/web-focus/events/conferences/staffordshire-2010/
Technology Supported Learning in the 21st Century:
Sustaining Innovation via Organisational Development
Empowering Learners and their Institutions:
Strategies for Exploiting the Social Web
Brian Kelly
UKOLN
University of Bath
Bath, UK
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using Twitter, blogs, etc. is
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Blog:
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Introduction
About Me
Brian Kelly:
• National Web adviser to UK Universities and
cultural heritage organisations
• Based at UKOLN, a national centre of expertise
in digital information management and located at
the University of Bath
• Involved in Web since January 1993
• Over 300 presentations given since 1997
• Current area of interest include Web 2.0, Web
standards and Web accessibility
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Introduction
About This Talk
The early adopters of Web 2.0 technologies
and approaches are now increasingly seeing
their initial adoption of Web 2.0 becoming
embedded in mainstream University activities.
But the risks and dangers which sceptics
warned about haven't disappeared. So how
should institutions go about addressing such
risks in order that use of Web 2.0 approaches
can provide significant and sustainable
benefits? These issues will be addressed in
this session.
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Introduction
Benefits and Opportunities
Let’s accept that Social Web (and other innovative uses
of IT) provide many benefits to learners, staff and
institutions:
• Blogs: reflections; writing skills; …
• Twitter: Community;
• Video- and photo-sharing: Who needs expensive
in-house solutions when YouTube/Flickr can be
used?
• Social networks: Important thing is community.
Benefits to learners
Benefits to teachers
Benefits to support services
Benefits to society
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The Concerns
Identifying The Concerns
In small groups:
• Appoint a reporter
Then address these issues:
• Identify concerns related to use of Social Web
services of concern to you
• Identify concerns related to use of Social Web
services of concern to your peers
• Identify concerns related to use of Social Web
services of concern to the institution
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Assessing The Risks
In your groups attempt to assess the risks which have
been identified (likelihood; impact;’ …):
Likelihood
High
Low
(did anyone notice?)
Impact
High (VC resigns)
Never expected the
Low
meteorite to land!
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Addressing The Concerns
Approaches to addressing the concerns:
• Lightweight (and flexible) policies
• Re-interpretting policies
• Risks (and opportunities) assessment &
management
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Policies
Blog Policies
Are managers worried that
your content held on third
parties could disappear?
Here’s a policy which:
• Clarifies (shared)
ownership
• States what will
happen in future
Note:
• Rich XML dump of
content provided
periodically
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Policies
Lightweight Policies
Experience at
Croydon Council
illustrates the
need for
lightweight and
flexible policies
Mosman Council
provides an
example of a
lightweight policy
for Twitter
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Reinterpretting policies
Re-interpretting Policies
Mainstream Views on Web Accessibility:
• All University pages must comply with WCAG AA
• All videos must be captioned
Re-interpretting Web Accessibility:
• Evidence (WAI WCAG is flawed)
• Holistic accessibility: importance of accessibility
of learning outcomes rather than elearning
resources
• Legal requirements: reasonable measures
• A failure to do xx (e.g. videos, ..) can be an
accessibility barrier
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Risk Audit
Risks and IWMW 2006
There are also risks in doing nothing
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Risk Audit
Social Web Audit
Memo
From: PVC (Sustainability)
To: HoDs
As agreed at Senate all cost centres must
provide an audit of their use of Social Web
services used for departmental/institutional
purposes
In the audit you must provide:
• Details of third party services used
• A risk assessment
• Strategies for addressing risks
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Risk Framework
Towards a Framework
Biases
• Application to
existing
services
• Application to
in-house
development
•…
Intended
Purpose
Benefits
Risks
Missed Opps.
• Sharing
experiences
• Learning from
successes
& failures
• Tackling biases
•…
Risk
MInimisation
Evidence
“Time To Stop Doing and Start
Thinking: A Framework For
Exploiting Web 2.0 Services”,
Museums & the Web 2009
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Costs
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Subjective factors
Risk Framework
Using The Framework
Twitter for individuals Organisational Fb Page
Community
support
Rapid
feedback
Org. brand
Marketing,
community
Policies
Intended
Purpose
Marketing
events,…
Benefits
Large audiences
Risks
Missed Opps.
Risk
MInimisation
Ownership, privacy,
lock-in, effort
Marketing opportunities
Workflow
Evidence
Low?
Costs
Low?
Use
of approach in two scenarios: use of Twitter & Facebook
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Risk Framework
Copyright Risks
The Oppenheim Copyright Formula!
R=AxBxCxD
where
R is the financial risk
A is the chances that what has been done is infringement
B is the chances that the copyright owner becomes aware of
such infringement
C is the chances that having become aware, the owner sues
D is the financial cost (damages, legal fees, opportunity costs
in defending the action, plus loss of reputation) for such a
legal action
Note this is a device aimed at providing a new way
looking
atincopyright
issues
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of expertise
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Managing the Legal Risks
Approaches to help
minimise such risks:
• Have clear and
robust notice and
take down policies
• Have procedures
with a clear
address given for
complaints
Example from JORUM
Procedures to Deal
with Queries, Alerts and
Complaints www.ukoln.ac.uk
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What’s Missing?
Can you apply this approach in areas you have
identified previously?
• What works?
• What is missing?
• What else is needed?
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Conclusions
Changing Environment:
• Social Web and Cloud services are
becoming more widely used
• Individuals (not IT Services) need to
address sustainability issues
• New(ish) set of challenges
But risks haven’t disappeared. So there’s a
need to:
• Understand, assess and manage risks
Early adopters need to accept responsibilities
associated with their innovative practices
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Questions
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