Transcript Version 1.2 - Course Module Slide Options

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Module 8: Web Publishing and Maintenance
Maintaining Your Site
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Module 8: Web Publishing and Maintenance
Lesson Overview
What happens once a Web site is live on the Internet?
In this lesson, you will learn:
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To use analytic analysis to determine the effectiveness of a Web site
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To use bug reports to improve the Web site
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About the importance of periodic backups
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Module 8: Web Publishing and Maintenance
Guiding Questions
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Once your Web site is live on the Internet, how does your job as a
designer change?
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What must be done to keep your site functional and valuable?
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Module 8: Web Publishing and Maintenance
What Is Analytic Site Analysis?
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A study of the behavior of visitors to a site
• How many visitors have been to the site?
• How much time do viewers spend on the site?
• What Web browser do viewers use?
• What is the geographic location of viewers?
• How are viewers getting to the site?
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Information that can be used to improve the site
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E-metrics – the standards used to create the analysis
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Module 8: Web Publishing and Maintenance
How Many Visitors Are Viewing the Site?
 Might point to the effectiveness of the meta tags
 May need to change or add site meta tags
 Might point to the need to promote the site to the target audience
 Businesses using an SEO service might use this as an evaluation of the
service
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Module 8: Web Publishing and Maintenance
How Long Are Visitors Viewing the Site?
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A short time might indicate wrong keyword meta tags
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A long time might indicate frustration with site navigation
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In e-commerce this information is critically important
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A low proportion of sales to views indicates further analysis
changes
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Module 8: Web Publishing and Maintenance
What Type of Web Browser Are Viewers Using?
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Can help with technical testing of the site
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If one browser is used more than others, that browser should be
given more attention in technical testing
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Might point to a browser not initially tested, but should be tested
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Module 8: Web Publishing and Maintenance
What Is the Geographic Location of Visitors?
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Indicate the global reach of your site
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Might indicate the need for a designer to target the needs of visitors
in specific locations
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Think back to the Microsoft, Coca-Cola, and IBM Web sites
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Module 8: Web Publishing and Maintenance
How Are Viewers Getting to the Site?
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Directly
 Indicates the viewer has gotten the URL from a source
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Links
 Indicates a link to the site has been placed on another site
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Search engines
 Indicates the effectiveness of meta tags or an SEO
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Module 8: Web Publishing and Maintenance
Bug Reports
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Errors that occur with the site
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Might be errors not found during the initial testing of the site
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Might be errors that occurred after publishing the site to the
Internet
Types of bug reports
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Directly reported by a viewer
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From an Internet service
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Module 8: Web Publishing and Maintenance
Periodic Backups
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Backups should be made every time the site changes
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Backups can be made to multiple storage devices
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Module 8: Web Publishing and Maintenance
Assignment
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Look at free and fee-based analytic analysis services.
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Use the “Analytic Analysis Services” guide (S.8.7.WS_Analytic) for indepth research of one of the services.
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Cownter - http://cownt.us/
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Crazy Egg – Visualize your customers - http://crazyegg.com
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Click Density - http://www.clickdensity.com
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Smarter Tools - http://www.smartertools.com/SmarterStats/Features/WebLog-Analytics-Interface.aspx
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Google Analytics - http://www.google.com/analytics/index.html
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Piwik open source Web analytics - http://piwik.org/
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Clicky Web analytics - http://getclicky.com/