Transcript How To Write WEB CONTENT - How to Write Content for the Web

HOW TO WRITE WEB CONTENT
WHAT WE ARE COVERING
Main points to writing content for the web
 Why these points work!
 The difference between web writing and
writing for print

KNOW YOUR AUDIENCE
Know who you are writing for
 Tune the voice of your writing for that
audience
 Spell the way your audience spells!

USE SIMPLE,SCANNABLE,PRECISE WORDING
Use simple words, easy to understand
 Make your text scannable
 Separate ideas
 Use accurate wording that cannot be
misconstrued

WRITE RELEVANT CONTENT
Stick to the point, do not deviate
 Always write with your purpose in mind,
this helps you keep on track

IDENTIFY KEYWORDS
Keywords help readers relate to your ideas
faster
 Precisely chosen keywords can help make
your writing optimized for search engines
 In turn this increases your sites ranking in
search engines making it more viewable

USE PROPER FORMATTING
Bold headings
 Subheadings
 Lists (max 7-10 points per list)
 Keep it short

BE PERSONAL
Use personal pronouns
 Write in conversational tone
 Use “you” instead of “We”
 Be friendly

BE CONCISE
Paragraphs should have only have 1 idea
 Always start by your conclusion
 Get to the point!

LINKS
Link to relative sites
 Describe links as precisely as possible
 Make sure links are working!!

PROOFREAD
Always proofread!!
 Makes your site credible
 If mistakes are found your site loses all
credibility
 No one will take your site seriously if there
are mistakes

CONCLUSION
Know your audience
 Use Simple, Scannable, precise wording
 Write relevant content
 Identify keywords
 Use proper formatting
 Be Personal
 Be Concise
 Use proper links
 Proofread
