Transcript Database > website > workflow

Given topic:
Library
services
in a
competitive
digital
environment
Lorcan
Dempsey
Celtic Connections
Conference
Cardiff
17 May 2006
Database > website > workflow
 Self assembled: personal digital
identities
 Prefabricated: course management,
clinical practice, etc
URL addressable
Social
Attention
Read-write
Three parts
Perceptions
Homework
Real change?
Perceptions of Libraries
and Information Resources
OCLC Market Research
&
Harris Interactive
November 2005
(Thanks to Joanne
Cantrell)
Survey Respondents – by
Geography
Canada
491
United Kingdom
468
United States
1,854
Singapore
India
535
Australia
Total 3,348
Survey Respondents – UK Age
Groups
Canada
United Kingdom 468
United States
Age 14 – 17:
13
Age 18 – 24:
35
Age 25 – 64:
377
Age 65 and older: 43
Singapore
India
Australia
95 percent confidence level, +/- 1.69 percent
Survey Respondents – College
Students
Canada
College Students 42
United Kingdom
United States
Singapore
College Students 396
Age 14 – 17 - 3%
Age 18 – 24 - 65%
Age 25 – 64 - 31%
Age 65 and older - 0%
India
Australia
95 percent confidence level, +/- 1.69 percent
Survey Structure
Familiarity and Use of Electronic
Resources (e-mail, web, search engines,
etc.)
multiple choice
------------------------------------------
Library Perceptions
Library Familiarity, Use,
Favorability and Advice
open-ended and multiple choice
Small selection of results
Usage of electronic information
categories
among U.K. and Total Respondents
E-mail
70%
Search engine
70%
Instant messaging
37%
Online news
39%
E-mail subscriptions
36%
Online bookstore
48%
Library Web site
17%
Topic-specific Web site
17%
Electronic magazines/journals
23%
Online database
Electronic books (digital)
Blogs
70% U.K.
72% Total
17% U.K.
30% Total
9%
14%
7%
Ask an expert
13%
Audiobooks
10%
Online librarian question service
4%
RSS feeds
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Total Respondents - Awareness of
library electronic resources
Q850
College Students - Awareness of
library electronic resources
Yes, library has these
No, library does not have
Not sure
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Audiobooks
Electronic
books
Electronic
magazines or
journals
Library Web
site
Online
databases
Online
librarian
question
service
Online library
catalog
Online
reference
materials
Q850
United Kingdom Respondents Awareness of library electronic resources
Yes, library has these
No, library does not have
Not sure
80%
70%
60%
50%
40%
30%
20%
10%
0%
Audiobooks
Electronic
books
Electronic
magazines or
journals
Library Web
site
Online
databases
Online
librarian
question
service
Online library
catalog
Online
reference
materials
Q850
Total Respondents - Use of library
electronic resources
70%
At least monthly
Several times a year or less
Never have used
Used to use, but no longer do
60%
50%
40%
30%
20%
10%
0%
Audiobooks
Electronic
books
Electronic Library Web
magazines
site
or journals
Online
databases
Online
librarian
question
service
Online
library
catalog
Online
reference
materials
Q855
College Students - Use of library
electronic resources
60%
At least monthly
Several times a year or less
Never have used
Used to use, but no longer do
50%
40%
30%
20%
10%
0%
Audiobooks
Electronic
books
Electronic Library Web
Online
magazines
site
databases
or journals
Online
librarian
question
service
Online
library
catalog
Online
reference
materials
Q855
United Kingdom Respondents - Use
of library electronic resources
At least monthly
Several times a year or less
Never have used
Used to use, but no longer do
80%
70%
60%
50%
40%
30%
20%
10%
0%
Audiobooks
Electronic
books
Electronic
magazines
or journals
Library Web
site
Online
databases
Online
librarian
question
service
Online
library
catalog
Online
reference
materials
Q855
Why haven’t you ever used the
online library Web site?
Total Respondents – Visits to
the Public Library
100%
97%
97%
97%
96%
90%
80%
70%
60%
50%
42%
40%
31%
30%
20%
10%
27%
9%
2%
0%
Canada
2%
2%
United
Kingdom
Walk-in
Australia
Singapore
India
Online
2%
United States
Never
Total Respondents – Primary Library: Public
Reasons not visited online
60%
57%
Did not know it existed
50%
Other Web sites have better
information
40%
Can't find the Web site
30%
22%
20%
10%
3%
0%
Total Respondents – Primary Library: College
Reasons for not visited online
60%
50%
50%
Other Web sites have
better information
Can't find the Web site
40%
30%
Did not know it existed
23%
20%
10%
0%
6%
…is the information you get from library
sources more or less trustworthy than
information you get from search engines?
Library sources more trustworthy
About the same
Library sources less trustworthy
80%
75%
70%
70%
69%
66%
60%
60%
50%
40%
30%
28%
20%
24%
22%
21%
18%
10%
9%
10%
12%
7%
9%
0%
Total
Respondents
Australia
Singapore India
Canada
United Kingdom
United States
Total Respondents - Satisfaction with overall
experience provided by librarian vs. search
engine
60%
48%
36%
30%
11%
7%
4%
Very
Satisfied
Satisfied
1%
Neither
Dissatisfied
Satisfied
nor Dissatisfied
1% 2%
Very
Dissatisfied
Q665 and 1050
United Kingdom Respondents - Satisfaction
with overall experience provided by librarian
vs. search engine
57%
60%
50%
40%
30%
20%
10%
0%
31%
9%
44%
1%
Search Engine
32%
14%
Very
satisfied
3%
Satisfied
Neither
satisfied nor
dissatisfied
8%
Dissatisfied
2%
Libraian
Very
dissatisfied
Q665 and 1050
“Lifestyle fit” of information sources
among total respondents
60%
Fits perfectly with your lifestyle
Is a good fit for your lifestyle
50%
Somewhat fits your lifestyle
Does not fit your lifestyle
40%
30%
20%
10%
0
Search
Engines
Library
Online
Library
Bookstore
Online
Bookstore
Q1345
“Lifestyle fit” of information sources
among U.K. respondents
60%
Fits perfectly with your lifestyle
Is a good fit for your lifestyle
50%
Somewhat fits your lifestyle
Does not fit your lifestyle
40%
30%
20%
10%
0%
Search
engines
Library
Bookstore
Online library
Online
bookstore
Q1345
The Library’s role in the community
among U.K. respondents
Note: Graph represents those who “Completely agree” or “Agree”
with the statements about their library.
75+%
Is a place to learn
84%
Is a place to read
79%
Makes needed information freely available
79%
Supports literacy
78%
Provides research support
72%
Promotes childhood learning and development
71%
Is a place to get books/videos/music
68%
Provides free computer/Internet access
64%
Provides free information support to less fortunate
64%
Provides homework support
59%
Provides access to electronic information remotely
46%
Is a place for meetings/community events
39%
Supports non-native speakers
35%
0%
10% 20% 30% 40% 50% 60% 70% 80% 90%
Remarks:
Perceptions
Books and place brand
Library digital resources:




Awareness?
Fit with lifestyle?
Trustworthiness?
Satisfaction?
UK compared to rest?
A homework
interlude
Eoghan
Change
Insanity is doing more of
what you are already
doing and expecting a
different result.
AE
Change
1. Adding value: synthesise,
specialise, mobilise
2. Gravitational pull: the long tail
revisited
Adding value
Robin Murray
Synthesise, Local
CSUSM, David
Walker
Synthesise, network
Synthesise, regional
Mobilize
Specialize
Specialize,
Local
Specialize,
local
Mobilize
Mobilize,
Local
Gravitational pull
URL is the currency of the web
The long tail
Systemwide
efficiences
Aggregation of supply
•Unified discovery
•Low transaction costs
Aggregation of demand
Impact?
Libraries and the long tail dynamic
Each reader
his/her book
Each book
its reader
Aggregate supply?
Aggregate demand?
 1.7% of circulations
are ILLs
 (60% of aggregate
G5 collection owned
by one library only)
 20% of collection
accounted for 90% of
use
 (2 research libraries
over ~4 years)
It must change
Add real value in a networked information
environment: move to a higher place
Create gravitational pull: long tail issues
Pay attention; seek attention
Fragmentation is the enemy
The end
http://orweblog.oclc.org