Transcript Lecture 10 - Business communication

Business Communication
CP2022 - Lecture 10
Overview
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How computers and communication
systems (ICT) integrate
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information processing,
storage and
transmission
using
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different media types in a business context
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Need for Communications
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Worldwide business communications forms an
interlinked network of companies and organisations
The global supply chain
Survival and growth is made possible by complex
interaction
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between people and
between people and computers
both
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inside companies and
between different companies
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Infrastructures
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All forms of communication require some kind of
infrastructure
Virtually every type of business (whatever size) needs
access to the telephone
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Growth of mobile phones has created new ways of working
Most companies/organisations use a range of
communications types
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Communication types in business
Types of communication in business
face to face discussion
phone
letter, memo, reports, etc
telex (decreasing)
video, CD-ROM/DVD and now
electronic mail, video conferencing, internet
advertising and multimedia networking
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Business Sizes and types
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Self employed -> multinational corporations
Specialised / wider scope
Sectors:
Manufacturing, Retail, Banking and
finance, Distribution etc.
All transact business between themselves and
customers/suppliers (the supply chain)
ICT used to communicate orders, messages,
‘money’, etc
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Impact of Technology
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Telephone - significant, almost impossible to
run business without one!
‘Newer technology’ – has had less time to
make impact
Fax was important for transfer of
text/diagrams and signed documents
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Email now more prominent
Computerised information systems are vital to
most organisations
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(and many individuals!)
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Impact of Technology
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Short step: from computers to store/process
information …..to … computers as
communications interface to transact business
Email use has increased
EDI (Electronic Data interchange) use is
widespread (e.g. automotive/retail industry)
Internet shopping/trading has become common
place
Marketing and information searching - explosion
on web
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Types of information transmitted
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Computer based communications cater for
most types of information transfer
text, structured (e.g. database), images,
audio (sounds +voice), video, video
conferencing
multimedia - combines advantages of various
types
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presentations, advertising etc
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Example types of information
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Text
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Structured info
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Training material, downloaded and streamed music
Image
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Orders (EDI), database of products
Audio
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Email letters, advertising, reports
Pictures in advertising literature, catalogues
Video
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Training material, downloaded films and streamed events
(product launch)
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Example – Web information
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3 LIGHT FITTING.
Brass effect 3 light
fitting with white glass
dish shades. Height 25.5
cm, spread 46 cm. Max
60 watt. 3 x golf ball
bulb BC. Cat. No
123/2345.
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The Information Society – The Future?
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Progress (?) towards a society that is centred
around use + trade of information
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the ‘virtual enterprise’ is made possible with
multimedia communications technology
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Embedding the use of information in everyday life
No need for physical presence in order to operate
Faster access to the Internet will help
effectiveness/demand or create more problems
Important social/regulatory problems need
resolving (read Sloane 2005, Chapter 7 and 11)
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Teleworking
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“The ability to work from remote location (e.g.
home) using telecommunications links”
based around ‘information processing workers’
modems, broadband, MM equipment
careful planning to ensure appropriate
equipment, environment, security/access, and
support
positive/negative effects
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Teleworking effects
Positive
Negative
Higher efficiency
Less commuting
Reduced work stress
Less expenditure on transport
More time freedom
Able to work anywhere
Able to tune work environment
Less f2f contact
Social isolation
Increased home stress
More expenditure on heating etc
No clear home/work divide
Need to provide space to work
Difficult to tune into corporate ethos
(Sloane 2005) p.170
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Some examples of websites
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Range of online shopping
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Information providers
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www.amazon.co.uk web only
www.argos.co.uk web and catalogue shops
www.hmv.co.uk web and traditional shops
www.ieee.org - publication of standards and research
articles (purchase and download)
Manufacturers
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www.philips.co.uk - Details of new products and
support updates including old products
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More example sites
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www.bizwiz.com
The Access Business Online system has 300,000
registered participating companies
186 industry types
services to provide information, communication, and
transaction capabilities.
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Sales, Marketing, Finance, Purchasing, PR, IT
Human Resources, Distribution, Research,
Credit & Collections, Accounting, Legal,
Business Development, Manufacturing & Engineering,
Travel, Security, Web Management, Investor Relations
Customer Relations,General & Administrative
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Summary
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Businesses increasing reliance on the
Web and internet
Communication, promotion, advertising
New opportunities (e-business)
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Supplement to f2f or replacement
Likely to increase further with greater
use of multimedia information
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