Transcript SWOT ANALYSIS FOR NEW PRODUCT/SERVICE OF VIRGIN BLUE

Present by Mr.Pipat Laobutanan
ID : C62175
HISTORY
Virgin Blue took off on 31 August 2000.
 Key people: Sir Richard Branson
(President),John Brochette (CEO),Brett Godfrey
(Co-founder and former CEO)
 Groups incorporating Virgin Blue, Pacific Blue
(Aust), Pacific Blue (NZ), Polynesian Blue and V
Australia.

PRESIDENT OF VIRGIN GROUP
Sir Richard Charles Nicholas Branson (born
18 July 1950) is an English business magnate,
best known for his Virgin Group more over 400
companies.
 He set the Virgin Atlantic Airline, then change
the name to Virgin blue.
 Example of product, airline, train, game, radio,
internet, Mobile phone, etc.

MISSION STATEMENT OF VIRGIN BLUE BY
SIR RICHARD CHARLES NICHOLAS BRANSON
“Safety, security and
consistent delivery of the
basics are the foundation of
everything we do”
ROUTE OF FLIGHT

Destination (Australia)
32 Destinations
ROUTE OF FLIGHT
New Zealand: Auckland, Hamilton,
Christchurch, Queenstown, Dunedin and
Wellington.
 Pacific Island: Apia(Samoa), Port
Vila(Vanuatu), Nadi(Fiji), Rarotonga(Cook
Islands), Nuku’Alofa(Tonga) and
Honiara(Solomon Island).
 Papua New Guinea: Port Moresby.
 Asia: Bali and Phuket.

Why Virgin blue
have reputation in
the market???
SWOT ANALYSIS OF VIRGIN BLUE
Strengths
 Flying experience in 10 years.
 Well
establish company.
 Good reputation.
 Good customer service
 Cheap flight.
SWOT ANALYSIS OF VIRGIN BLUE
Weaknesses:
 Not too many flight/ day.
 Sometime the prices is expensive than
other airlines.
SWOT ANALYSIS OF VIRGIN BLUE
Opportunities:
 Increasing in low cost airline demand.
 Be able to attract new marketing target or
segmentation.
SWOT ANALYSIS OF VIRGIN BLUE
Threats:
 Economic down (crisis)
 High market share.
 The numbers of competitors.
 People more concern to their dollar value
spending.
IDENTIFY 4 CURRENT INDUSTRY TRENDS
 Service
 Price
(Low price, but give to customer
like a luxury)
 Brand
 Promotion!!!!
NEW PRODUCT AND SERVICE:
“Get early flight Get
50% price for next
flight”
MARKETING MIX FOR VIRGIN BLUE:

Product
Virgin Blue airline:
Get 50% price
Jet star airline: Get
50% price
-Unlimited time.
-Limited time.
-Any Destination
whatever the customer
want.
- Fix the destination.
- Cheap price.
- Cheap price.
MARKETING MIX FOR VIRGIN BLUE:
 Price
Give the cheap price and best service to customer.
 Promotion
Always create the new promotion.
o Place
Link with web site and tourist agent.
SWOT ANALYSIS FOR NEW
PRODUCT/SERVICE OF VIRGIN BLUE:
Strengths:
 Unlimited time.
 Reliable Promotion.
 Good reputation.
 Cheaper than another low cost airline
 High quality service.
SWOT ANALYSIS FOR NEW
PRODUCT/SERVICE OF VIRGIN BLUE:
Weaknesses:
 Can not choose the seat.
SWOT ANALYSIS FOR NEW
PRODUCT/SERVICE OF VIRGIN BLUE:
Opportunities:
o Value of Australian dollar.
o Good economic of Australia.
o Too many numbers of target market (over
sea students)
SWOT ANALYSIS FOR NEW
PRODUCT/SERVICE OF VIRGIN BLUE:
Threats:
o The number of competitor.
o New promotion of competitor.
o Price of oil in world market.
o Low season.
o Promotion from another competitor.
Do you want to choose
Virgin blue
for your next flight???