Transcript Strategic analysis

Strategic analysis
What do we want
Why can’t we get it
What do we do
How do we do it
Plan C
because
Plan A is not working
Plan B is not an option
(apologies to M&S)
Plan A - existing structure
 Harvesting
 Processing/shipping
 Limited entry
 Unlimited entry
 Overcapacity
 Overcapacity
 Competitive fishery
 Insecure supply
 Increasing capital
 Cash flow constraint
 Increasing effort
 Gluts/poor quality
 Short season
 Exchange rate
 Rising costs
 Distress selling
 Poor handling
 Limited innovation
 Uncertainty
 Market concentration
Plan B - integrated structure
 Processing/shipping
 Access to resource
 Predictability/planning
 Ease cash flow
 Product development
 Market development
 Harvesting
 Owner-operator
 Fleet separation
 Price maximization
 Keep options open
 Licence value
Plan C - collaboration
 How to simulate an integrated structure
 What issues need to be addressed
 Sustainability - resource health
 Supply - timing/quantity/quality
 Price - greater predictability/stability
 Cash flow - easing the strain
 Market intelligence - demand/supply/price
What do we want
 Extract more value from the resource
 Share the gains equitably
Why can’t we get it
 Structure defies product markets
 Prone to short-term decisions
 Inadequate innovation
 Limited market diversification
 Difficult to meet product specifications
 Too much cost in the production system
What to do
 Agree on an understanding of the issues
 Agree on key objectives
 Agree on a process for addressing issues
 Resource sustainability for market access
 Improving terms of raw material supply
 Market intelligence to facilitate price
formation
How to do it
 Create a stakeholder organization
 Fisher
 Processor/shipper
 DFO
 Give it a mandate & process
 Devise pilot projects to demonstrate
workability and success
 Communicate to build trust and confidence