Transcript Scooby Doo - Marketing1atRHS2011

Teenage Mutant Ninja
Turtles
Robert DePalma
Background
 Created by Mirage Studios in 1984 as a comic book.
 Team of four teenage anthropomorphic turtles
 Trained by their rat sensei in the art of ninjutsu
 Named after four Renaissance artists.
The Turtles
 They reside in the sewers of Manhattan
 Have several cohorts that help them battle battle
petty criminals, evil megalomaniacs, and alien
invaders,
Leonardo
 Courageous leader-oldest of the four
 Devoted student of martial arts
 Most Skilled fighter
 Named after Leonardo da Vinci.
Rapheal
 The team's bad boy
 Wears a red mask
 Wields a pair of sai.
 Intense fighter
 He is named after the Italian painter and architect of
the High Renaissance, Raphael.
Michelangelo
 Wields a pair of nunchaku.
 Provides much of the comic relief.
 He is named after the Italian Renaissance painter,
sculptor, architect, poet, and engineer Michelangelo
Buonarroti.
Donatello
 The knowledgeable scientist, inventor, engineer,
and technological genius
 Wields the bo staff
 He is named after the sculptor Donatello.
Weaknesses
 Donatello has a long range of attack, but attacks
slowly.
 Raphael’s attack is fast but he has short range.
 Obsessed with pizza.
Ownership
 On October 19, 2009, at which point the rights for
the entire TMNT franchise were sold by co-creator
Peter Laird to Nickelodeon.
Marketing
 During the peak of its popularity in the late 1980s
through early 1990s, the franchise gained considerable
worldwide success and fame.
 After beginning as a comic book, the first TMNT cartoon
series began on December 28, 1987.
 In addition to the American series, a Japanese exclusive
two-episode anime OVA series was made in 1996, titled
Mutant Turtles: Choujin Densetsu-hen.
 The Turtles have featured in four feature films.
 Licensed for toys, cartoons, video games, films, and
other merchandise.
Marketing (Continued)
 Turtles had a number of food tie-ins, notably Ninja
Turtles Cereal
 Concert tour held in 1990, premiering at Radio City
Music Hall. The "Coming Out of Their Shells" tour
featured live-action turtles playing music as a band.
Ideas for the Future
 Popularity has not disappeared
 New tv show
 New film
 Video games
 Real Turtles