Transcript Slide 1

What is True Touch™?
TRUE TOUCH™ Color Cosmetics is a full
range of safe and effective color products
featuring Soft Blend™ Technology, a unique
combination of scientifically advanced
ingredients that provide optimal skin
health benefits for an ideal complexion
and flawless finish.
Safe can be Beautiful
A Color Cosmetic line featuring Soft
Blend™ Technology
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Weightless formulas
Wonderfully light feel
Effortless blend-ability
Long-lasting color and flawless finish
Safety tested, dermatologist approved
and free of potentially harmful
ingredients, fragrances and added
parabens
Scientific Advisory Board Endorses True Touch™
“All True Touch™ cosmetic products have been carefully
tested to prove that they are non-sensitizing and suitable
for use.”
Robert A. Harper Ph.D.
Nino M. Binns, Ph.D.
Wayne R. Bidlack, Ph.D.
Kowichi Jimbow, Ph.D.
Samuel S. Epstein, M.D.
Introducing Soft Blend™ Technology
Our new formulas are carefully crafted and
delicately blended featuring:
Soft Blend™ Technology
Long lasting color
– Amino Acids and Natural Mineral light diffusing pigments
Skin Health
– Natural Moisture Compounds and Fatty Acids
Blendability
– Elegantly engineered polymers
Coming Soon…
• Skin Beneficial ingredients
– Concentrated nutrients
– Age-defying fortifiers to support
younger looking skin.
• A versatile collection
– Mistake-proof and easy to wear
– Enhances individual beauty
– Creates perfect look every time.
Skin Beneficial Ingredients
Special Skin Nourishers
– Delicate yet resilient jojoba oil
– Soothing aloe
– Calming chamomile extracts
– Powerful allantoin
Special Skin Nourishers
Concentrated Amino Acids
– Squalane
– Arginine
The Potent Vitamin 3
– Vitamins A, C and E
Less is Better
What has been left out is what is so beautiful…
• Each True Touch™ formula is free of:
- Toxins, dioxins, irritants,
carcinogens, and contaminants
- Talc, kaolin, bentonite, mineral oil,
petrolatum, and phthalates
- Fragrance and added parabens
Safety tested and dermatologist approved,
meeting Neways’ standards of excellence
Application made Easy
Helpful Makeup Application Tips
• Remember: light brings forward, dark takes back. Shading creates illusion in
evening makeup, optimizing features.
• Always use concealer on imperfections or dark under-eye circles.
• Contouring is using a darker shade of foundation, blusher or concealer to help
correct, contour, or define face, nose, and cheekbones.
• Highlighting is using a lighter shade of eye shadow, blusher, or
concealer to bring forward cheeks, eyes, and brow-bones.
• To create a timeless look, play up eyes OR lips, BUT NOT BOTH.
• Apply Foundation Primer to eyelids prior to applying eye shadow to help beautify
and extend color.
Creating a Dramatic Evening or Holiday Look
Eyes:
• Defining Eye Shadow Duo–Tundra
• Tundra Light from crease to brow bone
• Tundra Dark from lash line to crease and
under eye at lower lash line
• Lengthening Mascara–Black on upper and
lower lashes
• Contouring Eyeliner–Chocolate at upper
and lower lash line
Complexion:
• Moisturizing Cream to Powder–Sandy Beige
Cheeks:
• Radiant Blush– Soft Peach
Lips:
• Precision Lip Liner–Pretty
• Satin Lipstick– Nude Beige
About Brows
• Brows frame the eye.
• Inner brows should begin at
inside corner of eye.
• Brow should peak softly at a 45
degree angle over the eyes.
• Brow should taper out
gradually to a thin but soft point.
• Brow end should extend beyond
outer corner of the eye.
• Always pluck brow hairs in the
direction they are growing.
About Eyes
•Create a smoldering eye for evening.
•Use Defining Eye Shadow Duo in Tundra.
•With crease brush, apply Tundra Dark from
lash line to crease and along lower lash line.
•With a highlight brush, blend Tundra Light
on brow bone and center of upper lid.
•Follow with Contouring Eye Pencil in
Chocolate along the upper and lower lash
line
Finally Apply 2 coats of Lengthening
Mascara in black to both upper
and lower lashes. This creates
volume and drama.
•With crease brush, smudge both upper and
lower lash line to create a “smoky look”
Since the eyes are played up,
play down the lips.
About Lips (cont.)
For ideal lips:
• Position lip liner pencil on center natural line of upper lip.
• Draw a subtle “v” shape in the middle of mouth.
• Round the peaks of the “v” and extend to outer corners of
mouth.
• Line bottom lip from corner to corner.
• Add lipstick.
For a fuller look:
• Line lips just outside natural lip line, and lightly
fill in to blend into natural lip color.
• Apply lighter, creamier shade to center of lips.
• Apply light color lip gloss.
To thin fuller lips:
• Apply the lip liner pencil just inside the natural
line of the lips, and use a darker shade lipstick to
fill in the center.
So, what’s Left?
HAVE FUN, LOOK FABULOUS,
SHARE THE PRODUCTS WITH
EVERY WOMAN YOU KNOW
BUT MOST IMPORTANT
Be individually beautiful and uniquely YOU
Nature creates it, science refines it, and
Neways delivers it.
True Touch™ Color Cosmetics
Just Like a Fingerprint
There are no 2 women alike