Transcript Pharmaceutical/Medical Marketing - Westbrooks-Wiki

Pharmaceutical/Medical
Marketing
Beth Raineri
Pharmaceutical/Medical marketing
is…
• Pharmaceutical marketing is the business
of advertising or otherwise promoting the
sale of pharmaceuticals or drugs.
• This is a pharmacist.
Education and training
• You have to get a major in business and
then most of them go and get their
doctoral degree for the best in the
business.
• Most places prefer you do some
internships first.
• You have to bet a Pharm.D
Nature of work
• They advise their patients, physicians, and other
health practitioners on the selection, dosages,
interactions, and side effects of medications, as
well as monitor the health and progress of those
patients to ensure that they are using their
medications safely and effectively.
• Some pharmacists are involved in research for
pharmaceutical manufacturers, developing new
drugs and testing their effects.
• Others work in marketing or sales, providing
clients with expertise on the use, effectiveness,
and possible side effects of drugs.
Working conditions
• Pharmacists work in clean, well-lighted, and
well-ventilated areas.
• Many pharmacists spend most of their workday
on their feet.
• Most pharmacists work about 40 hours a week.
• Many community and hospital pharmacies are
open for extended hours, so pharmacists may
be required to work nights, weekends, and
holidays.
• Consultant pharmacists may travel to healthcare
facilities to monitor patients' drug therapies
qualifications
• A license to practice pharmacy is required in all States.
• To obtain a license, a prospective pharmacist generally
must obtain a Pharm.D. degree from a college of
pharmacy that has been approved by the Accreditation
Council for Pharmacy Education.
• Prospective pharmacists should have scientific aptitude,
good interpersonal skills, and a desire to help others.
• They also must be conscientious and pay close attention
to detail, because the decisions they make affect human
lives
Salary and wages
• Median annual wages of wage and salary
pharmacists in May 2008 were $106,410.
• The middle 50 percent earned between
$92,670 and $121,310 a year.
• The lowest 10 percent earned less than
$77,390, and the highest 10 percent
earned more than $131,440 a year
Job outlook
• Employment is expected to increase faster
than the average.
• As a result of job growth, the need to
replace workers who leave the occupation,
and the limited capacity of training
programs, job prospects should be
excellent.
Advancement opportunities
• In community pharmacies, pharmacists usually
begin at the staff level.
• Pharmacists in chain drugstores may be
promoted to pharmacy supervisor or store
manager.
• Hospital pharmacists may advance to
supervisory or administrative positions.
• Pharmacists in the pharmaceutical industry may
advance in marketing, sales, research, quality
control, production, or other areas
Occupations available
• Pharmacists in a drug store
• Promotes sales of drugs
• Hospital pharmacists