Transcript Workshop Opening Slides - TRB Travel Survey Methods

Incorporating Social Media
into Transportation Surveys
TRB Annual Meeting
Workshop
January 22, 2012
Sponsored by TRB Committees on:
Travel Survey Methods (ABJ40)
Public Involvement (ADA60)
Public Transportation Marketing and Fare Policy(AP030)
Today’s Workshop Agenda
1:30 – 1:45 pm - Workshop Introduction – Incorporating Social Media into Transportation Surveys
Introductions and Workshop Objectives: Stacey Bricka, Texas Transportation Institute
Social Media in Transportation Surveys: Guy Rousseau, Atlanta Regional Council
1:45 – 2:45 pm – Social Media as a Communication Tool
Moderator: Kathryn Coffel, Consultant
Preliminary Experience Using Social Media for Survey Recruiting: Greg Spitz, Resource Systems Group, Inc.
Minnesota DOT’s Online Communities: Jean Wallace, Minnesota Department of Transportation
Friend me now! Enhancing Public Participation through Social Media: Scott Giering, Howard Stein Hudson
Group Discussion: Social Media as a Communication Tool
2:45 – 3:00 pm BREAK
3:00 – 4:00 pm – Social Media as a Data Source
Moderator: Mindy Rhindress, Abt SRBI
Using and Analyzing Data from Twitter, Facebook, Text Messaging and other Sources for Conducting Surveys: Cynthia Augustine, RTI
International
Availability of Blogs as the Data Source for Tourist Travel Behavior: Kiniaki Sasaki, University of Yamanashi, Japan
The New Pulse of the Consumer: How Private Sector Survey Practices Help Us with the Transportation Industry: Duane Clement, Abt
SRBI
Group Discussion: Social Media as a Data Source
4:00 – 4:30 pm - Best Practices and Research Needs
Best Practices and Research Needs
Panelists will join Participant Breakout Groups to identify areas of best practice and research priorities. Each group will report back on
top items and “vote.”
Workshop Questions
• What are the top 5 best
practices learned during
this workshop?
• What are the top 3
priorities for additional
research on incorporating
social media into
transportation surveys?
Introductions
The Role of Social Media in Travel
Surveys…
…and How to Leverage Passive Data
Collection Technologies
Taking Advantage of Social Media in
Travel Surveys
•
•
•
•
•
Pervasive Use of Social Media
Growing Use of Social Media
Shrinking Funding for Travel Surveys
Rising Costs of Travel Surveys
What about GPS & Smartphones in Travel
Surveys vis-a-vis Social Media?
• Data Fusion & Data Mining: When Social
Media Enhance Travel Surveys
Social Media in Travel Surveys:
A Few Things to Keep in Mind…
•
•
•
•
Self-Selection Bias
Hard to Reach Populations, Non-Response
Social Media for Prompted Recalls?
Do Social Media Want to “Play” with Travel
Survey Researchers & Methodologists?
• Are Social Media Statistically Representative of
the General Population?
• One Day, Will We Build Models Using Social
Media for Better Decision-Making?
Today’s Workshop Agenda
1:30 – 1:45 pm - Workshop Introduction – Incorporating Social Media into Transportation Surveys
Introductions and Workshop Objectives: Stacey Bricka, Texas Transportation Institute
Social Media in Transportation Surveys: Guy Rousseau, Atlanta Regional Council
1:45 – 2:45 pm – Social Media as a Communication Tool
Moderator: Kathryn Coffel, Consultant
Preliminary Experience Using Social Media for Survey Recruiting: Greg Spitz, Resource Systems Group, Inc.
Minnesota DOT’s Online Communities: Jean Wallace, Minnesota Department of Transportation
Friend me now! Enhancing Public Participation through Social Media: Scott Giering, Howard Stein Hudson
Group Discussion: Social Media as a Communication Tool
2:45 – 3:00 pm BREAK
3:00 – 4:00 pm – Social Media as a Data Source
Moderator: Mindy Rhindress, Abt SRBI
Using and Analyzing Data from Twitter, Facebook, Text Messaging and other Sources for Conducting Surveys: Cynthia Augustine, RTI
International
Availability of Blogs as the Data Source for Tourist Travel Behavior: Kiniaki Sasaki, University of Yamanashi, Japan
The New Pulse of the Consumer: How Private Sector Survey Practices Help Us with the Transportation Industry: Duane Clement, Abt
SRBI
Group Discussion: Social Media as a Data Source
4:00 – 4:30 pm - Best Practices and Research Needs
Best Practices and Research Needs
Panelists will join Participant Breakout Groups to identify areas of best practice and research priorities. Each group will report back on
top items and “vote.”