Intellectual capital 6th

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Transcript Intellectual capital 6th

Intellectual Capital
Nipawan Mantalay
512152002
Stakeholders
1. Tea producers
2. Tea producer’s workers
3. Tea Inspectors
4. Tea campaign’s employees
5. Tea consumers
Stakeholders
Tea producers
Key success factors
- adhering to tea gardens’ working philosophy’
“Environmental friendly way of planting tea”
- worker’s participation
Priority
1
2
Tea producers’
workers
- workers’ participation
- well-being of workers
5
6
Tea Inspectors
- strict regulations for tea inspection
- being a reliable source for tea’s quality inspection
1
2
Tea campaign’s
employees
- creativity for new initiatives
- work accomplishment
2
3
Tea consumers
- customer satisfaction
- company’s revenues
4
1
Tea Campaign’s Strategies
- cut out layers of middlemen between producer and
consumer
- enable customers to buy pure Darjeeling tea at an
extravagantly small price
- educate consumers about Tea Campaign concept:
one kind of tea, bought in large quantities, imported
directly from India and sold in large packages
- carry out the strictest inspections and select the very
best quality
Key success factors
- adhering to tea garden’s
working philosophy
“Environmental friendly way of
planting tea“
- workers’ participation
Indicators
- Quantity of tea passed quality control
- Quality of tea taste
- numbers of workers who violate tea gardens’ rules
- quality of work / quantity of tea being picked per day/ working hours
- well- being of tea gardens’
workers
- records of health checking
- Strict regulations of tea
inspection
- lists of contaminated chemical residues found in tea of
each tea garden
- quantity of chemical residues found
-Being a reliable source for
tea inspection
- ranks of qualified tea inspectors in Switzerland
- Creativity for new initiatives
- number of new projects & activities
- working accomplishment
- number of tasks completed
- quality of work
- customer’s satisfaction
- number of letters of complaints
- number of letters of compliments
- number of loyal customers
- number of new customers
- company’s revenues
- number of sales orders / quantity of tea left in stocks
Intellectual Capital
Human capital
competence
Attitude
Intellectual agility
Structural capital
- number of training programs in knowledge
management for employees
- number of field trips to tea gardens
- number of loyal customers
- number of new customers
- number of loyal customers who attend annual tea
event
- number of drug stores that join tea campaign
Relationship
- numbers of tea garden alliances
- numbers of loyal customers
organization
- numbers of projects that support Tea campaign
reputation
- total revenue of the company
renewal and
development
- number of training program in KM for employees
- number of field trips