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Batu Madness
Project Plan
Mission Statement
 The Batu Madness Project is a plan to
address the drug abuse among the
youth by providing education,
awareness and alternatives to the
crystal-methamphetamine epidemic
on Kauai.
The Team
 Project Coordinator- Dave Frye
 Qualifications: Project Coordinator for a similar
project in Washington state, Project Street Kids.
During a 7 year period, had a success rate of
67% in getting kids off meth amphetamines.
 Assistant Coordinator/Public RelationsCyndi Miranda
 Qualifications: 8 years in public relations for a
Contracting company. Various volunteer work
with non-profits.
 Secretary/Treasurer- to be selected
 Volunteers to fill numerous positions
Market Summary
 A “Test” project was set up and overall ran
for about a year. A separate presentation
follows of that project and the outcome.
 Research shows a drug abuse rate in the
Hawaiian Islands of 20% higher than
anywhere else in the U.S. There is an abuse
rate of approximately 30% in the middle
schools, climbing to as high as 50% in the
high schools, among teachers as well as
students.
 In certain areas of the island, you can
purchase crystal-meth in every third home.
Opportunities:
 There are three primary factors that
contribute to the high rate of abuse
among youth on Kauai.
 First, the boredom caused by a lack of activities
for the younger generation.
 Second, the domestic abuse in the form of
sexual, physical and verbal.
 Third, the high cost of living, the “kids” are
usually left “parentless” without sufficient
guidance, therefore leaving them more
susceptible to peer pressure.
Opportunities:
 This project will offer the youth alternatives to
the crystal-methamphetamine drug culture on
Kauai.
 An animated Drug-Education movie , which follows the
basic story-line of the classical movie “Reefer Madness”
will be produced. It will be an animation to appeal to the
younger generation. A 3-D computer animation ‘center’
will be set up. Local Middle and High school students will
be able to volunteer for evening and weekend classes.
This, along with the diversionary aspect will put the
movie to the “local mindset” therefore making the
movie more effective.
Project Concept
 Diversionary projects, such as “watershed
restoration” and shoreline and public access
areas cleanup and beautification, are being
developed as a form of “weekend camp”
outings. These outings are planned as a
form of ‘out-reach’ to the youth involved in
the drug culture.
 As more become involved, there are plans for
other participation projects such as
alternative housing and power production,
workshops on starting your own business,
and others as well as computer related
projects and classes on WWW businesses.
Project Concept
(con’t)
 Other diversionary projects are
being developed to allow
participation by a greater number of
youths in the different areas of the
island.
Goals & Objectives
 The movie, when released, will be made
available to all schools, nationwide for a
customary fee. Proceeds from the movie,
along with monies raised in various other
fund raisers will be used to help establish
and maintain :
 “Safe Houses/Treatment Centers” for youth
which are living in a “high risk” environment.
 A 24/7 “Hotline” for troubled youth manned by
 24/7 ‘youth centers’ manned by volunteers.
Goals & Objectives
 Hopefully, this will be the pilot
project to be ran yearly and in other
parts of the U.S.
Financial Plan
 For the purpose of this business
plan, only the costs associated with
the production of the movie and
interim projects will be addressed
 There will only be 3 paid positions
for this project, and we will assume
a production time of one year or less
Cost Overview

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Paid Staff – 90K
Space – 50K
Equipment – 70K
Operations – 35K
“Involvement” Projects 30K
Misc. – 30K
Key Issues
 Near term
 Obtain funding
 Set up Animation Studio along with a center for
‘operations’.
 Make the program public by means of the media,
notices in schools, etc.
 Host ‘beach clean-up parties’, among others
activities, to reach the youth that are “in trouble”.
 Work along with law enforcement in reaching the
ultimate goal of preventing the drugs from getting
to the island, for starters.
 Organize other “Diversionary” Projects
Key Issues
 Long term
 Establish 24/7 “Hotline” for youth
 Acquire and set up “Safe
Houses/Treatment Centers”
Fiscal Sponsorship
 Board Resolution Letter on file
acknowledging The Center for Alcohol
Recovery as the Fiscal Sponsor for
this project
 The Center for Alcohol Recovery
(C.F.A.R.) is a tax-exempt 501 (c) (3)
non-profit organization
Contact Information
 Dave Frye
 652-1690
[email protected]
 Cyndi Miranda
 652-0730
[email protected]
 James Light
 652-4284
[email protected]