Transcript スライド 1 - University of North Carolina at Chapel Hill

Target Customer
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Why did we choose 65+ year old over youth?
› Practically no products; Untapped market
› Growing faster than youth and have higher disposable income
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Insights about needs of this target group › Need technology to enhance their life w.r.t
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Anshul Agrawal
Healthcare
Communication with friends/family
Transportation
Safety
Cooking
Cecilia Brito
Justin Cross
Katrina McGhee
Koji Nishida
Product Specifications
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Diagnostic that measures physical
conditions such as body temperature,
blood pressure, cholesterol level and
sends data to medical agency
monitoring person’s vital statistics
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1-touch emergency button that enables
user to connect with doctor/EMS
Measure
physical
condition
Directly
connect with
doctor
Wristband
shape
ARM
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Smart medicine scanner that can read
bar codes and inform user about
quantity and frequency of medicine
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Simple cell-phone with large buttons
and GPS application
Anshul Agrawal
Cecilia Brito
Justin Cross
Scan drug’s
bar code
Katrina McGhee
Koji Nishida
Simple cell
phone function
Business Model
Manufacturing
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Nokia enters into JV with large medical devices co. to use latter’s medical expertise in
manufacturing of device
Sales
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To create awareness about product, Nokia ties up with
 Leading medical insurance co.s
 Hospitals, private practitioners, and gerontologists
Revenue Sharing Model
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Nokia expects
 25% on the sale of the device
 100% for providing the service
Anshul Agrawal
Cecilia Brito
Justin Cross
Katrina McGhee
Koji Nishida