Presentación de PowerPoint
Presentación de PowerPoint
Peru on today’s world stage
Coherent and responsible macroeconomic
Doing the most important trade liberalization
Exports growth and diversification
Foreign investment growth
Development with social inclusion
Peru’s dynamic and competitive economy has continued to grow
despite the international financial crisis
Peru’s GDP increased during the
2.4% GDP growth in 2014
Number of positions Peru improved in the
last 5 years in the WEF Global Competitive
Ranked 65 in the 2014-2015 Report
Real GDP 2003-2014
Source: Central Reserve Bank of Peru and IMF
11 556 11 817
Source: International Monetary Fund World Economic Outlook Database April 2015
GDP Per capita PPP: purchasing-power-parity
Exports per capita 2014
Products exported 2014
5,000 by 2016
US$ 11,718 M
Exporting companies 2014
Non traditional exports 2014
Good prospects for Peruvian exports
During the 2000–2014 period, increased in more than 5 times
Metals: copper, gold, zinc and lead –
Demanded by the industrial and
construction sector in Asia and the EU.
Fishmeal: high demand of the aquiculture
sector in Asia.
Coffee: gourmet product (organic, fair
trade, special) demanded by the EU and
Oil Derivatives: Nafta (1st derivative of
Camisea) demanded by the petrochemical
industry in California.
Virola, mahogany wood
Natural calcium phosphate
Frozen giant squid
Cotton polo shirts
Garments: niches with high purchasing
power in USA and South America (shirts,
T-shirts-blouses, wool garments)
Agricultural Industry: global
competitiveness in fine vegetables
(asparagus, artichokes, peppers) and
fresh fruits (mango, banana, citrus) in the
EU and USA.
Chemical: high quality in beauty and
plastic industry, with high demand in
Central and South America.
Fishery: prawns (USA), giant squid (ChinaSpain), clamps, canned mackerel, horse
mackerel and sardines (EU-Africa)
Combined GDP US$
58 000 000 millions
(82% world GDP)
3 100 millions of
95% of Peruvians exports
with trade preferences
(US$ 37 000 millions)
Agreements to enter in force:
Agreements under negotiation:
90% of Peruvians
imports (US$ 36 000
Agreements in force:
Why to Invest in Peru?
1. Internationally-recognized macroeconomic strength
2. Favorable investment environment
3. Integrated open trade policies – market access
Peru is at the forefront of the Doing Business environment
ranking in relation to other countries in Latin America
Starting a Business
Dealing with building
Trading across borders
Source: World Bank. Doing Business 2015: Going Beyond Efficiency. Washington, DC: World Bank. DOI: 10.1596/978-1-4648-0351-2. License:
Creative Commons Attribution CC BY 3.0 IGO
“Peru is at the 35rd position out of 189 countries according Doing Business
FREE TRADE AGREEMENT
EUROPEAN UNION - PERU
Peru exported over USD$ 6,200 million
to the EU in 2014
(USD $ Million)
What did both Parties gain?
• PREFERENTIAL ACCESS TO THE
EUROPEAN AND PERUVIAN MARKETS
• INCREASES and DIVERSIFIES exports.
• ELIMINATES trade distortions.
• Strengthens COMPETITIVENESS and
• Strengthens the POLITICAL and
ECONOMIC STABILITY while attracting
• Promotes LEGAL CERTAINTY.
The Agreement achieved to:
. eliminate tariffs in all industrial and fisheries products,
. increase market access for agricultural products,
. improve access to public procurement, services and
. further reduce technical barriers to trade, and
. establish common disciplines including on intellectual
property rights, transparency and competition.
Source: European Union (europa.eu)
Rules of origin
Customs and Trade
Technical barriers to trade
Sanitary and phytosanitary
Trade in services
Trade and sustainable
• The Agreement applies to ALL TRADED GOODS.
• EU gives INSTANT access to 100% of Peru's exports of nonagricultural goods and 75.9% of Peru's exports of
agricultural goods (89.8% agricultural tariff lines).
• Opens up market opportunities for key export industries of
– Over €33 million of tariff reductions for the automotive and car parts
sector, around €16 million for chemicals and over €60 million for
• Peruvian products with export potential: trout, squid,
canned tuna, plastic products, wood, jewelry, asparagus,
avocados, mangoes, artichokes, piquillo peppers, etc.
IMPORT OPPORTUNITIES FOR EU TRADERS
Fresh or frozen asparagus
Textile and apparel
Fine hair apparel
MFN tariff applied to third
Rules of Origin
• They guarantee that the products comply
with the requirements to access the
agreement’s tariff preferences.
• Rules of Origin under the Agreement follow
the EU standards, including the EUR.1
certificate of origin.
• Accumulation of origin with several Latin
Services and Investment
Proper, stable and predictable legal framework for
investment promotion: injecting dynamism into the
economy, increased tax revenue, increased jobs and
Significant services commitments in business,
telecommunications, construction, distribution and
Peru = services platform in the region: software
development, data processing, call centers,
National Treatment: service providers of a Party shall
be given treatment no less favorable than their
Market Access: prevents the Parties from applying
provisions restricting access for service providers –
promoting competition for the consumer’s benefit.
Opportunities for EU companies at all levels of government
Opportunities for Peruvian companies in the EU market, at
all levels of government of the 28 countries. Market of more
than 1,500 million euros.
Participation of SMEs in procurement processes. Possibility
of establishing business alliances between Peru and EU
Potential in areas such as: oil, shipbuilding, mining products,
construction of industrial structures, engineering and
construction services, professional services, storage, among
• Topics of interest for Peru: Cooperation,
Technology Transfer and the protection of
traditional knowledge and genetic resources.
• Recognition of the importance and value of
biodiversity and traditional knowledge.
• Reaffirms the right of States over their natural
resources, access to genetic resources and fair
and equitable sharing of benefits.
• Mutual recognition of geographical indications,
allowing in particular for the protection of over
100 EU geographical indications.
Trade and sustainable development
• Environmental and labor provisions
• Standards for productive employment and decent work
- ILO Core Conventions.
• Rules and multilateral environmental agreements MEAs
• Civil Society Participation in a national dimension
(national groups or committees on labor and
environment) and an international dimension (meetings
with civil society organizations convened by the Sub
Committee on Trade and Sustainable Development)
• It recognizes the importance of cooperation to
contributes to the implementation and use of the
Agreement on these matters.
• Safe, fast and transparent mechanism for
STATE – STATE dispute settlement.
• Stages: Consultation and Arbitral Tribunal
• It specifies and details
deadlines and procedures.
Lands with world-leading returns.
Agricultural lands are going to
increase by 350 000 has in the next
Fishing – aquaculture
Long fishing coastline (3,080 Miles) and
“water mirrors” which offer favorable
conditions for the development of marine and
Textile - clothing
Presence of high biologic diversity and
high value timber.
78.8 million ha. of natural forest.
Recognized quality of pima cotton.
1st worldwide producer of South-American
camelid fiber: alpaca and vicuña.
“Full package" producer.
Important cultural destination, great
potential for ecotourism and adventure
tourism with 8 prioritized destinations.
The housing deficit affects 25% of
households (over to 2 million). There
are various financing house programs
Great energetic potential: availability
of water resources and natural gas
have allowed to match the growing
A polymetallc mining country.
Peru is one of the most important metal
reserve worldwide. 13.6% of the land is subject
to mining concessions, and only 1.1% of the
land is taken for mining exploration and
The lowest labor costs per operator, US$ 270, in
Latin America, which accounts for 60% of
operating costs in call centers.
Peru is the only sustainable source of natural
gas in the South American Pacific area.
Peru has oil fields that have not been explored
yet (26.6 million ha).
PERU IS THE IDEAL PLATFORM TO INTRODUCE
YOUR PRODUCTS IN LATIN AMERICA AND ASIA,
THROUGH OUR NETWORK OF FREE TRADE
THIS NETWORK SUPPORTS ECONOMIC
STABILITY, GENERATES CERTAINTY IN POLITICAL
DECISIONS, AND INTRODUCES CLEAR RULES
FOR TRADE AND INVESTMENT.
A PRIVILEGED GEOGRAPHIC LOCATION, A
LEADING MARITIME PORT IN SOUTH AMERICA,
EASY ACCESS TO GLOBAL MARKETS, AND THE
BEST AIRPORT IN SOUTH AMERICA ADD UP TO
MAKE PERU THE BEST HUB IN THE REGION.
Fuente: FMI y SUNAT
You are welcome to Peru!