Transcript document

Foreign Promotion of the
Handicraft sector
Elder Chong Díaz
Programs & Communication Department - IPEX
Castilla-La Mancha Region
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Area: 79.463 Km2
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Population: 2,1 millions, 4, 46% of Spain’s population. During the last years (2000-2010), the
population growth rate has been higher than the national average: 21%.
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Average growth rate GDP since 2000 until 2009: 2,46%, above national average. GDP per capita
2009: 17.208 €
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Composed of 5 provinces: Albacete, Ciudad Real, Cuenca, Guadalajara, Toledo
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Privileged geographical position in the center of the Iberian Peninsula
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Important historical, cultural and natural heritage.
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Varied gastronomical supply of quality products with D.O: wine, cheese, lamb, saffron, olive oil,
garlic and onion, melon.
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Important industry in sectors like: shoes, furniture, textile and buildings (materials and doors).
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Importance of the renewable energies and aeronautics sectors
Craftwork in CLM: social and political importance
More than 3.000 craftmen in CLM
More than the half of them (53,2 %) in Toledo province
Craftworker profile:
- Self employed worker
- 70% men
- More than 60% between 37 and 54 years old
- Focused on local and regional markets basically
- New technologies impact is still weak
- 97% sell directly their product.
Products:
 Pottery = 22 %
 Embroidery = 9,1 %
 Forge and iron = 6,8 %
 Wood = 6,1%
 Joinery and cabinet work = 5,6 %
 Damasquinage = 4,5 %
Foreign Trade Institute of Castilla-La Mancha
(IPEX)
Organization of the Regional Government of Castilla-La Mancha,
Established in 2002
Subordinated to the Regional Ministry of Economy and Treasury
Mission: Promote and support the internationalization of the
enterprises and the region of Castilla-La Mancha
Functions:
- Promotion
- Information
- Training
- Programs
- Foreign offices
Direction
Economicfinance
Promotion
By sector:
* Food / Wine
* Industrial and
Consumer goods /
Services
Habitat  Handicraft
Programs and
Communication
Foreign offices
* Programs
* Information Services
* Training / Scholarships
* Communication
Craftwork sector foreign promotion
In coordination and collaboration with other Regional
Government Departments, specifically, the General
Direction of Handicraft and Tourism, and other
representative institutions of the sector, like the
Regional Federation of Handicraft, Mezquita de
Tornerias Foundation, amongst others.
PROMOTION:
Organization and financial support to the
joint participation of craftworkers in fairs
and missions
 Fair Ambiente Frankfurt: One of the most important in the gifts
and decoration sectors. In two pavilions: table top /gifts. Since
2006.
 Fair NYIGF: United States: market. Since 2008. Handicraft and
Gift pavillions.
 Fair Index Dubai: gifts and decoration sector.
 Fair L´Artigiano Milan. In 2010.
 Business mission of potential international buyers and journalists.
From 20 to 30 people come every year to FARCAMA. Since 2006.
PROGRAMS
Export Promotion
GTP Program
Program of pre-initiation to export
Operation: Some companies from different
sectors share at the same time an export
manager.
Targets:
- Incorporate Castilla-La Mancha SME´s into the international
markets and exports.
- Create a structure of export managers with experience in foreign
trade and a good knowledge of the region’s companies, in order to
retain talent in Castilla-La Mancha.
 Since 2006: There is a professional appointed
for the handicraft sector
UAE Program
Target: Promote cooperation among companies of the
region, to have a joint offer of products to determined
foreign markets.
• Since 2007
• Identification of potential participants within a project
• Methodological and specialized support.
 Experiences developed and consolidated in furniture,
doors and food sectors.
TRAINING
Sentisitation and education. Seminars and workshops
about the main exports aspects: Export prices, main
foreign markets, use of new technologies, among others.
INFORMATION
- Craftwork’s sector Internet guide, a disposal of
regional craftworkers.
- Other resources (importers´ listings)
FOREIGN OFFICES
 15 International Representatives (promoters and
trainees) in IPEX Offices and Spanish Trade
Representations.
 Individual support and requests.
Thank
You
[email protected]
www.ipex.es