Transcript MKT 325 Industries Doing Well in the Recessionary period

MKT 325
Industries Doing Well in the
Recessionary period
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Marketing Environment:
High unemployment rate
Lower GDP growth rate
Income decline for middle and low
income families
The following industries are
doing well
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Health care industries
Waste management industries
Theme parks
Fast foods– McDonald’s $ menu,
Starbucks and other coffee shops
Discount retailers- 99 Cents Stores,
Ross, Costco, Amazon, eBay, etc.
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Some high tech companies—Apple,
Google, Facebook, video game makers
Legal services- bankruptcy, home
foreclosure
Beer & wine
Single Bars
Export oriented industries– Due to the
weak U.S. dollars