Transcript No Slide Title

Chapter 10
Business Research
Methods
Donald Cooper
Pamela Schindler
Irwin/McGraw-Hill
©The McGraw-Hill Companies, Inc., 2001
Chapter 10
Sources and
Collection of Data
Irwin/McGraw-Hill
©The McGraw-Hill Companies, Inc., 2001
ClickExploratory
to edit Master
title style
Research
Slide 10 - 1
Expand understanding of management
dilemma
Expand understanding of research question
Identify plausible investigative questions
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickLevels
to edit of
Master
title style
Information
Slide 10 - 2
Primary sources
Secondary sources
Tertiary sources
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
Master titleSources
style
Typestoofedit
Information
Slide 10 - 3
Indexes and Bibliographies
Dictionaries
Encyclopedias
Handbooks
Directories
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to edit Master
title
Secondary
Sources
bystyle
Type
Slide 10 - 4
Indexes and Bibliographies
to find or locate books or articles
to find authors, topics to use in online
searches
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to edit Master
title
Secondary
Sources
bystyle
Type
Slide 10 - 5
Dictionaries
to identify jargon of an industry--used for
online searches
to identify bell-weather events in an
industry
to identify knowledgeable people to
interview
to identify organizations of influence
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to edit Master
title
Secondary
Sources
bystyle
Type
Slide 10 - 6
Encyclopedias
To identify historical or background
information
To find critical dates within an industry
To find events of significance to the
industry, company
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to edit Master
title
Secondary
Sources
bystyle
Type
Slide 10 - 7
Handbooks
To find facts relevant to topic
To identify influential individuals through
source citations
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to edit Master
title
Secondary
Sources
bystyle
Type
Slide 10 - 8
Directories
To identify influential people and
organizations
to find addresses, e-mail, other contact info
on these people and organizations
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to editInformation
Master title style
Evaluating
Sources
Slide 10 - 9
Purpose
Scope
Authority
Audience
Format
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to
edit Master
title style
Evaluating
Sources
Slide 10 - 10
Purpose
what the author is attempting to
accomplish
identify hidden agenda(s)
identify direction of bias
Seek both biased and unbiased sources
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to
edit Master
title style
Evaluating
Sources
Slide 10 - 11
Scope
Identify dates of inclusion and exclusion
Identify subjects of inclusion and exclusion
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to
edit Master
title style
Evaluating
Sources
Slide 10 - 12
Authority
Identify background of author
Credentials: educational, professional
Experience: duration, setting, level
Identify the level of scholarship in content
footnotes, endnotes
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to
edit Master
title style
Evaluating
Sources
Slide 10 - 13
Audience
Identify knowledge level and background
Identify orientation and bias
Seek biased and unbiased sources
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to
edit Master
title style
Evaluating
Sources
Slide 10 - 14
Format
Order of content
Versatility of use
Indexed?
Searchable?
Downloadable?
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Select an appropriate database
Slide 10 - 15
 ABI/Inform
 Business InfoSuite
 Business Source
 DowJones Interactive
 Nexis-Lexis Universe
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Select an appropriate database
Construct a search query
Irwin/McGraw-Hill
Slide 10 - 16
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Construct a search query
 Boolean Operators
Slide 10 - 17
OR - for plurals, synonyms spelling
variations
 woman OR women
AND - narrows your search
 advertising AND bibliography
NOT/AND NOT- eliminates terms
 award NOT trophy
ADJ - order key terms within your search
Irwin/McGraw-Hill
 assisted ADJ living
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Construct a search query
 Boolean Operators
? or * - to truncate a term
Slide 10 - 18
 nur* for nurse, nursing
“X” for phrase searching
 “advertising campaigns”
Limiters
 dates
 source type
 language
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Select an appropriate database
Construct a search query
Review and evaluate search results
 Relevancy
 Quantity
 Timeliness
Irwin/McGraw-Hill
Slide 10 - 19
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Modify the search query
Slide 10 - 20
 Check bibliography
 new key words,
 other authors
 Link directly
 Adapt original search query
 Create new search query with new key words
 Search for other works by same author(s)
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Modify the search query
Document findings
 Print or download search findings
 Download full-text source
 Print full-text source
Irwin/McGraw-Hill
Slide 10 - 21
The McGraw-Hill Companies, Inc., 2001
ClickSearching
to edit Master
title style
Databases
Modify the search query
Document findings
Retrieve or request articles
 Search online catalog
 Interlibrary loan
 Interlibrary delivery
Irwin/McGraw-Hill
Slide 10 - 22
The McGraw-Hill Companies, Inc., 2001
Click to edit
title style
WebMaster
Searches
Define your question
Select Search Engine or Directory
Slide 10 - 23
Danny Sullivan’s
Search Engine Watch
www.searchenginewatch.com
Greg Notess”
Search Engine Showdown
www.notess.com/search/
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to edit
title style
WebMaster
Searches
Slide 10 - 24
Determine Search Options and Protocol
Construct search query
Review search results
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click to edit
title style
WebMaster
Searches
Slide 10 - 25
Modify search query and search again
Search using a different search engine
Document your findings
 search findings
 full text sources
Supplement web results from other
sources
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickSpecific
to edit Master
title style
Web Searches
Slide 10 - 26
Known-Item
Who
Where
What
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickGovernment
to edit MasterSources
title style
Slide 10 - 27
Government organizations
Laws, regulations, court decisions
Government statistics
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to editInternal
Master title
style
Mining
Sources
Slide 10 - 28
Data warehouse
Data mart
Data mining
Pattern discovery
Predicting trends and behaviors
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Data
Mining
Techniques
Click
to edit
Master
title style
Slide 10 - 29
Data Visualization
Dimensions
Measurements
Hierarchies
Clustering
Neural Networks
Tree Models
Classification
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
Click
to
edit
Master
title
style
Data Mining Techniques (cont.)
Slide 10 - 30
Estimation
Association
Market-Basket Analysis
Sequence Based Analysis
Fuzzy Logic
Genetic Algorithms
Fractal-Based Transformation
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001
ClickData
to edit
MasterProcess
title style
Mining
Slide 10 - 31
Sample
Explore
Modify
Model
Assess
Irwin/McGraw-Hill
The McGraw-Hill Companies, Inc., 2001