Transcript Slide 1 - Association for Manufacturing Technology

Global Marketing 2009
India Tech Center,
TECMA, CIMT & EMO
Jeff Traver
AMT Vice President – Business Development
Peter Eelman
AMT Vice President – Exhibitions
2009 World Market:
• Overview of key markets
• Where to target your efforts
• Shows and events
• AMT resources
AMT 2009 Regional Meetings
2
2009 Asia Market Overview:
India Trends:
• Economy still growing, GDP expected to be 4.0%
in 2009
• Government Stimulus
• Infrastructure investments to continue, $50 billion
• Central bank has reduced interest rates
• Reduced excise tax on non-petroleum products
AMT 2009 Regional Meetings
3
2009 Asia Market Overview:
India Targets:
• Power and energy
• Several new nuclear projects approved
• Investment in renewable energy
• BHEL to spend $2 billion in new capacity
• Infrastructure
• $56 billion railway investment projected over four years
• Defense
• $36 billion to be invested over next five years
AMT 2009 Regional Meetings
4
2009 Asia Market Overview:
AMT India Resources:
• Knox Johnstone, AMT
McLean, Va.
• Arun Mahajan, Chennai
Regional Office
AMT 2009 Regional Meetings
5
2009 Asia Market Overview:
China Trends:
• Will remain largest machine tool market in the world
with projected GDP of 5.6% in 2009 and 9.6% in 2010
• Chinese government commitment to continued
economic growth – $586 billion Stimulus Package
•
•
•
•
•
“Social Stability”
$88 billion for railways
$30 billion for construction equipment
Infrastructure – reconstruction in disaster areas
Health and environmental
AMT 2009 Regional Meetings
6
2009 Asia Market Overview:
China Targets:
• Aerospace
• Construction and off road equipment
• Power generation
• Domestic auto and truck
AMT 2009 Regional Meetings
7
2009 Asia Market Overview:
AMT China Resources:
• Knox Johnstone, AMT
in McLean, Va.
• Shanghai Tech Center
• Regional Offices
• Xingbin Li in Beijing
• Sean Jiang in Shanghai
• Bill Chan in Guangzhou
AMT 2009 Regional Meetings
8
AMT Pavilion – Hall 1W
45 Exhibitors in AMT/USA Pavilion
AMT 2009 Regional Meetings
9
CIMT ’09 Key Points
• New Exhibition Hall
• Location/Logistics Challenges
• Future Directions
AMT 2009 Regional Meetings
10
2009 European Market Overview:
Russia Trends:
• 2009 GDP could be negative, and industrial
production was off 11% in last quarter 2008
• Falling oil prices have hurt liquidity; combined with
banking problems, imports will decline
• The ruble will continue to devalue
• The government will try to protect the metallurgical
sector and the domestic auto industry
AMT 2009 Regional Meetings
11
2009 European Market Overview:
Russia Targets:
• Aerospace: the Russian retooling initiative will
slow, but continue
• Power generation, mining, and metallurgy sectors
will continue to be supported by the government
• Domestic automotive: AvtoVAZ, GAZ, KamAZ,
UAZ, and their suppliers
AMT 2009 Regional Meetings
12
2009 European Market Overview:
Euro Zone Trends and Targets:
• 2009 GDP 0.1%
• The EU will be slow throughout 2009
• Czech Republic and Poland will continue to be
active in non-automotive; while Slovakia should
continue modestly in automotive
• Germany will continue investment in Wind Energy
AMT 2009 Regional Meetings
13
2009 European Market Overview:
AMT Europe Resources:
•
Malcolm Mason, AMT, McLean, • Hubert Sawicki, Warsaw,
Va.
Poland
AMT 2009 Regional Meetings
14
October 5-10, 2009
Milan, Italy
AMT 2009 Regional Meetings
15
EMO Milano Key Points
• New Exhibition Grounds
• AMT Information/Assistance Stand
• MTConnect Student Competition Awards
AMT 2009 Regional Meetings
16
2009 Americas Market Overview:
Mexico Trends:
• 2009 GDP projected to be 1.5%
• Automotive will slow but Mexico will still be an investment
target for U.S., European, and Japanese auto, truck,
heavy equipment, and durable goods manufacturing
• Risk is modified by U.S. NAFTA policy
• Aerospace will continue to grow
• Job shops will continue to invest in manufacturing
technology
• Mexico will remain one of the top three largest export
market for U.S. manufacturing technology
AMT 2009 Regional Meetings
17
2009 Americas Market Overview:
Mexico Targets:
• Aerospace
• Construction and off-road equipment
• Automotive
U.S. Policy – NAFTA?
AMT 2009 Regional Meetings
18
March 10-13, 2009
Mexico City, Mexico
AMT 2009 Regional Meetings
19
TECMA 2009 Key Points
• AMT/USA Pavilion
11 Exhibiting Companies
• Santa Fe Expo Bancomer
AMT 2009 Regional Meetings
20
2009 Americas Market Overview:
Brazil Trends and Targets:
• The largest consumer of manufacturing technology in
South America
• GDP is projected to be 1.0%
• The Brazilian auto industry is still growing
• An established trend exists of technology driving
productivity
AMT 2009 Regional Meetings
21
2009 Americas Market Overview:
Brazil Targets:
• Automotive
• Aerospace
• Durable goods
AMT 2009 Regional Meetings
22
2009 Americas Market Overview:
New Domestics - Transplants: Why Now!
• Transplants will exploit the weakness of the “Big
Three”
• The Japanese transplants will likely recover
production volume the fastest
• The downturn will drive productivity focus
• Take the opportunity to build relationships in difficult
times
AMT 2009 Regional Meetings
23
2009 Americas Market Overview:
Americas Resources:
• Mario Winterstein, AMT, McLean, Va.
• Monterrey Tech Center
• Transplant Committee
AMT 2009 Regional Meetings
24
2009 AMT Marketing Events:
• Regional Meetings
• Webinars
• Customer Service & Support Conference
May 7-8, 2009 – Nashville, Tenn.
• Forecasting & Global Marketing
October 21-22, 2009 – Orlando, Fla.
• AMT Annual Meeting
October 22-24, 2009
AMT 2009 Regional Meetings
25
2009 Trade Shows in USA
• Houstex
February 24-26, 2009 – Houston, Texas
• Westec
March 30 – April 2, 2009 – Los Angeles, Calif.
• Eastec
May 19-21, 2009 – W. Springfield, Mass.
• South-Tec
October 6-8, 2009 – Charlotte, N.C.
• FABTECH
November 15-18, 2009 – Chicago, Ill.
AMT 2009 Regional Meetings
26
A Look Back
AMT 2009 Regional Meetings
27
IMTS ‘08 Reviews
Successes & Good First Steps:
Branding
6-day Cycle
Emerging Technology Center
Conference Revitalization
Operations
IMTS.com
Social Networking
West Building
More Analysis & Must Improve:
Traffic Flow
Local Marketing
Registration/Lead Management
U.S. Visas
Marshalling
FocusOne
Food Service
Rules
AMT 2009 Regional Meetings
28
AMT 2009 Regional Meetings
29
AMT 2009 Regional Meetings
30
AMT 2009 Regional Meetings
31
AMT 2009 Regional Meetings
32
IMTS ‘08 Final Statistics
Sales
Registration
1,291 Exhibitors
92,450 Total
(0.5 percent increase from 2006)
1,233,878 Sq. Ft.
1,377 Conference
(over five times 2006)
AMT 2009 Regional Meetings
33
September 13-18, 2010
AMT 2009 Regional Meetings
34
IMTS 2010 Report
Space Reservations
• 812 Companies
• 1,090,460 Sq. Ft. Requested
AMT 2009 Regional Meetings
35
AMT 2009 Regional Meetings
36