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ROMANIAN EXPERIENCE
ON COMMERCIALIZATION AND MANAGEMENT OF IPR
Company
LOGO
SOIP – UNECE
Sub-regional seminar on
the commercialization
and enforcement of IPR
Macedonia,
1-3 April 2009
MARINESCU ANA-MARIA
ROMANIAN COPYRIGHT OFFICE (O.R.D.A.)
CREATION
• Is the essential tool for the development of culture
• Legal guarantees for authors that their works are
properly remunerated in the case that their works
are used. In this manner the authors can dedicate
their entire activity for creating.
• Similar legal guarantees must be applied also to
the users (creative industries) because they
assure the dissemination of authors works.
A society can not exist without culture and
creativity and without producing
culture and creativity.
TRADITIONAL SECTORS
• National cultural heritage (museums, old
buildings, archives, etc)
• Folklore (ceramics, songs, costumes,
dances, etc)
• Communications
means
(language,
literature, libraries, etc)
• Arts
(visual
arts,
architecture,
performances, theatre, opera, dance, etc)
COPYRIGHT AND
CULTURE
»Literature
»Music
»Film
»Plastic and visual art
»Photography
»Architecture
COPYRIGHT AND CREATIVE
INDUSTRIES
»Design
»Broadcasting (radio and TV)
»Cultural industries (music,
performances, editors)
»Architecture
»Press
film,
CREATIVE
INDUSTRIES
» Music industry (UPFR, SONY-BMG, WARNER, EMI, UNIVERSAL)
» Film industry (MPA, Disney, Paramount, Warner, Universal,
Columbia, Fox)
» Publisher’s industry
» Computer programs industry (BSA, ESA)
» Press
Explosive development after 1990
Mass
character,
global
and
national
broadcasting/retransmission
The artistic criteria is subordinate to the
industry/market criteria. The market’s demand creates
the cultural product towards the traditional culture in
the case of the cultural product/work creates the
demand/need.
ECONOMIC CONTRIBUTION OF
THE COPYRIGHT BASED
INDUSTRIES IN ROMANIA
The Study was realized for the period 2002-2005 by the
Culture Studies and Examination at the initiative of the Romanian
Copyright Office with technical and financial assistance of WIPO
and Ministry of Culture and National Heritage.
The Study reveals the important contribution of the creative
industries to the GDP, employment market, export and import
balance of cultural goods.
- CORE INDUSTRIES (phonograms producing, publishing of written
works, radio and TV broadcasting)
- INTERDEPENDENT INDUSTRIES (paper manufacture, musical
instruments)
- PARTIAL INDUSTRIES (textile manufacture)
- NON-DEDICATED INDUSTRIES (commercialization and distribution
of copyright goods)
ECONOMIC CONTRIBUTION OF
THE COPYRIGHT BASED
INDUSTRIES IN ROMANIA
2002 3,75% 2,06% 2,73%
122,7 mil. EURO - 205,9 mil.
GDP
core
employment scale exports
EURO imports
2005 5,55% 3,55% 4,19%
177,1 mil. EURO – 429,9 mil.
GDP
core
employment scale exports
EURO imports
(22,2 mil. EURO
production of
films)
ECONOMIC CONTRIBUTION OF
THE COPYRIGHT BASED
INDUSTRIES IN ROMANIA
- The Study will be continued for the period 2006-2008.
- For medium and long term, the study states a development of the
percentage of core industries to the GDP. This means that core
industries have an important contribution to the economic and
social development of the country.
- Core industries represent dynamic sectors of the national
economy.
- The study prove scientifically the importance of the creative
industries to: generate incomes, new jobs, international
commerce.
- Sustainable development of the core industries sector with in the
national economy impose a long term strategic vision, but also
aspects regarding governmental policy.
ECONOMIC RIGHTS
- REPRODUCTION RIGHT (remunerations for DJs)
- COMMUNICATION TO THE PUBLIC (remunerations for ambient
use of music and phonograms)
- BROADCASTING (TV and RADIO)
- CABLE RETRANSSMISION
- REMUNERATION FOR PRIVATE COPY
LIST OF PHYSICAL MEDIA AND DEVICES
FOR WHICH COMPENSATORY
REMUNERATION FOR PRIVATE COPY IS
OWED
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
Copy machines (0,5%)
Scanners (0,5%)
Printers (0,5%)
Multifunctional machines (0,5%)
Cd and dvd (3%)
Video cassettes (3%)
audio cassettes (3%)
Cd-writter (0,5%)
Dvd-writter (0,5%)
Minidisk (0,5%)
Audio-recorder (0,5%)
Minidisk-recorder (0,5%)
Video-recorder (0,5%)
CD-recorder (0,5%)
DVD-recorder (0,5%)
MP3 recorder (0,5%)
MP3 player (0,5%)
Paper for copy machines format A4-80g/m2 (0,1%)
NEW BUSSINESS
MODELS
- MAKING AVAILABLE TO THE PUBLIC
- USE OF MUSIC/PHONOGRAMS ON INTERNET
- USE OF MUSIC/PHONOGRAMS AS RING TONES
- PLATFORMS OF MUSIC AND FILM
- TV and RADIO ON INTERNET
MANAGEMENT OF IP
RIGHTS
REMUNERATIONS
COLECTED
REMUNERATIONS
DISTRIBUTED
30,329,764.95 EURO
24,496,216 EURO
COMMUNICATION TO THE
PUBLIC
CMO
UCMR-ADA
COLECTED AMOUNTS/EURO
4,853,652.72
UPFR
853,401.46
CREDIDAM
404,731.25
TOTAL
6,283,224.64
BROADCASTING
CMO
COLECTED AMOUNTS/EURO
UCMR-ADA
5,550,844.29
UPFR
3,574,701.50
CREDIDAM
TOTAL
1,889,383.62
11,096,409.44
CABLE RETRANSMISSION
CABLE RETRNAMISSION
CMO
UCMR-ADA
COPYRO
DACIN-SARA
VISARTA
CREDIDAM
UPFR
UPFAR-ARGOA
TOTAL
COLECTED
LEI
COLECTED
EURO
DISTRIBUTED
LEI
DISTRIBUTED
EURO
6,702,118.00
1,821,227.71
6,702,118.00
1,821,227.71
456,430.59
124,030.05
0.00
0.00
2,548,648.07
692,567.41
2,948,353.68
801,183.06
165,676.31
45,020.74
165,760.76
45,043,68
3,129,967.24
850,534.58
3,870,403.00
1,051,739.95
628,193.00
170,704,62
315,247.53
85,665,09
4,914,860.52
1,335,559.93
6,405,404.99
1,740,599.18
18,545,893.73
5,039,645.03
13,705,169.96
3,724,230.97
PRIVATE COPY
PRIVATE COPY
DISTRIBUTE
D
LEI
DISTRIBUTE
D
EURO
896,677.71
2,301,422.00
625,386.41
1,399,355.95
380,259.77
1,520,021.90
408,158.12
DACIN-SARA
159,679.41
43,391.03
73,511.35
19,975.91
VISARTA
91,023.36
24,734.61
73,502.98
19,973.64
CREDIDAM
869,155.00
236,183.42
905,714.00
246,117.93
1,026,167.56
278,849.88
675,379.92
183,527.15
226,007.28
61,415,062
224,785.79
7,071,162.56
1,921,511.56
5,774,337.94
CMO
COLECTED
LEI
UCMR-ADA
3,299,774.00
COPYRO
UPFR
UPFAR-ARGOA
TOTAL
COLECTED
EURO
61,083.10
1,569,113.57
THANK YOU!!!