W1 The Introduction to the Hospitality Industry1

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Transcript W1 The Introduction to the Hospitality Industry1

The Introduction to the
Hospitality Industry
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Hospitality Industry vs. Tourism
• Hospitality Industry – Collection of businesses
providing accommodation and/or food and beverage
services for people who are away from home.
• Tourism is a wider group of economic activities
connected to the hospitality industry.
• See p. 4 ex. 3 of the Course Book.
• What types of organizations belong to both
industries?
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Travel & Tourism Industry
• Lodging Operations
• Transportation Services
• Food & Beverage Operations
• Specialist Shops
• Leisure Activities
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Overview of the travel and tourism industry
Travel and tourism
industry
Lodging
Operations
Transportation
Services
Resorts
Timeshare Hotels
Retail Stores
Restaurant
Hotels
Motels
Food and Beverage
Operations
Ships
Recreation
Lodging Properties
Gift Shops
Retail Stores
Airplanes
Vending
Autos
Activities
Business
Entertainment
Souvenir Shops
Meetings
Catering
Arts/Crafts Shops
Snack bars
Shopping Malls
Sporting Events
Trains
Cruise ships
Markets
Ethnic Festivals
Casinos
Bikes
Bars/Taverns
Cultural Events
Convention hotels
Limousines
Miscellaneous
Stores
Conference centers
Buses
Camps
Parks
Cruise ships
Banquets
Contract Food
Services
Study Trips
Seasonal Festivals
Gaming
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Who Is a Tourist?
According to UNWTO (2000) an international tourist is:
“a visitor who travels to a country other than that in
which s/he has his/her usual residence for at least one
night but no more than one year, and whose main
purpose of visit is other than the exercise of an activity
remunerated from within the country visited.“
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Who Is a Tourist?
The following criteria has to be met:
• The trip should be to another place than where the
person lives.
• The duration of the trip should be no longer than 12
months, but not shorter than 24 hours.
• The purpose of the visit can be work (business trip) or
leisure. But the person should not be earning money in
the place of visit.
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Why Is Tourism Important?
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The Importance of Tourism
• Provides lots of employment opportunities for
local people.
• Funds a large percentage of a country’s gross
domestic product (GDP).
• Brings foreign currency through the goods and
services provided to foreign visitors, thus
improving the balance of payments.
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Promotion of Tourism
• Contributes to country’s economy
• Government establish tourist organizations
• Advertise countries overseas
Video example of promotion of a country.
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Homework
Activity 4, p. 6.
1. Company's Name & Ownership Details (government or
privately owned?)
2. Company's Website (if they do not have a website, then
postal address or other location information)
3. Analyze what is the benefit and detriments that
tourism brought to this region.
4. One paragraph description of three types of activities
the company conducts in order to support local tourism.
Email results:
[email protected]
th
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Definition of the Hotel
An establishment held out by the proprietor as
offering food, drink and, if so required, sleeping
accommodation, without specific contract, to any
traveller presenting himself who appears able and
willing to pay a reasonable sum for the services and
facilities provided and who is in a fit state to be
receied.
(Hotel Proprietors Act 1956)
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Hotels Classification
• Target Market
• Location
• Size
• Facilities
• Ownership
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Classifying Guests
• Business Travelers
• Pleasure/Leisure Travelers
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Target Market
Commercial Hotels / Tourist Hotels / Resort Hotels
Casino Hotel
Convention Center
Vacation ownership and
condominium hotels
• Activity 5, p. 8
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Classifying Hotels
Sm
all
S
I
Z
E
Under 100 rooms
•Small
100-200 rooms
•Medium
200– 700 rooms
•Large
700 rooms above
•“Mega” Hotels
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The Fairmont Banff Springs Hotel, Canada
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768 rooms
Location
•City Centre / Downtown
•Suburban
•Water/Mountain based
•Airport
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Facilities
•Full-service Hotels
•Budget Hotels
•Self-catering Hotels
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Facilities
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Facilities
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Facilities
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Ownership
• Private
• Local Group
• International Group
• Activity 7, p. 9
Answer question in Activity 7, p. 9
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Hotels Affiliation
• Management Contract - property is owned by
one company and managed by another. The
hotel’s name remains the same.
• Franchising – property is owned by one company
and managed by another. Owner buys into the
name and pays for franchising plus % of profit (or
turnover).
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Exercise
• Answer Review Question 4, p.11
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