1. dia - RussiaTourism.ru

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Transcript 1. dia - RussiaTourism.ru

PARTNERSHIP OF GOVERNMENT AND NON-GOVERNMENTAL
ORGANISATIONS IN THE FIELD OF TOURISM:
THE HUNGARIAN EXPERIENCE
AKOS NIKLAI
Vice President of the Hungarian Hotel and Restaurant Association
Treasurer and EXCOM member of HOTREC
Moscow, Russian Federation
19 March, 2012
Tourism in Hungary
A key, strategic sector in the
national economy
5.9% direct contribution to
GDP
9.8% of total workforce
Over 4 billion € receipt
Both inbound and domestic
tourism is significant
Benefits from EU funds
Key Tourism Products
Spa & Wellness
Hungarian Hotel and
Restaurant Association
• Established in 1968
• Membership: 388 hotels (representing 726 restaurants),
22 educational institutions, 110 associate members
• Membership coverage 77% (by room number)
• Purpose:
represents the interest of Hungarian hotels and
restaurants
represents the Hungarian hospitality industry on
international level
lobbying
development and growth of the hospitality industry
BRIEF INTRODUCTION
TO HOTREC
What is HOTREC?
• Umbrella association of national associations
representing the hospitality sector in Europe
(Hotels, restaurants, cafés & similar establishments)
• 43 national associations / 26 European
countries
HOTREC’s main objective:
• Representation / Advocacy of the hospitality
sector interests before the EU institutions
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HOTREC
European hospitality sector in the EU-27
• 1,7 million enterprises
• 9,5 million persons employed
Compare! Automotive production: 2,2 million
Chemical industry: 1,9 million
• 195 billion EUR value added
Compare! Automotive production: 155 billion EUR
Chemical sector: 194 billion EUR
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HOTREC
What is doing HOTREC on a regular basis?
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Monitor EU developments of likely impact
on the sector
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Coordinate Members’ views
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Exchange of best practices
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Lobby EU Institutions:
 Commission
 European Parliament
 Council of Ministers
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HOTREC
Main EU policy issues:
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VAT
Quality
Social affairs
Sustainability
Hotel classification
Fire safety
Consumer protection
Copyright
Food & Health issues
Standards
ICTs in tourism
and many others…
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HOTREC - UNWTO
• HOTREC is affiliate member of UNWTO
• Good relationship and looking forward to
strengthen it
• HOTREC President participated in a recent
UNWTO round table discussion on
consumer protection and accommodation
services
(ITB Berlin, 9 March 2012)
Hotelstars Union
Unified European
Classification System
• 2007  idea (Austria, Germany and Switzerland)
• 2009  7 founder countries (Austria, Czech Republic,
Germany, Hungary, Netherlands, Sweden and
Switzerland)
• 2011  4 new members (Estonia, Latvia, Lithuania and
Luxembourg)
• Currently  11 countries (18 000 hotels, 150 million
inhabitants)
• Further interest from other EU and non EU countries
Objectives &
Advantages
• Same principals of classification
• Criteria – developed based on guest surveys
• Clear communication of star-rating
• Improve quality and satisfaction
• International trademark
• Fair competition on market
• Dynamic - criteria updated in every 5 years
270 criteria (minimum + optional)
1* „tourist”, 2* „standard”, 3* „comfort”,
4* „first class” and 5* „luxury”
Cooperation of
government and NGOs
• Since 1990 NGOs role increased  government cooperation
Forms:
• legal framework
• government support
• government contracting
• NGO involvement in government decision-making
Benefits:
• Strengthening government and voluntary sector relationship
• Support the quality improvement and growth of the hospitality
industry
Other recent examples of the issues:
• Smoking
• Hygiene, HACCP
• Tourism promotion
• Tourism strategy
Previous Classification
in Hungary
National compulsory hotel classification system
Responsible authority: Hungarian Trade Licensing
Office
Categories: 1*- 5*
Process:
Self-Classification
No on-site inspection / control  many classification
were unrealistic
Hotelstars Union in
Hungary
• First classification : December
2010
• Voluntary
• System operated by Hungarian
Hotel and Restaurant
Association
• Online process:
Registration
Self-Classification
On-site inspection
Decision
Hotelstars Union in
Hungary
• Total hotels in Hungary  817
 345 registered
 207 classified
 72 %  3* and 4*
 31% in Budapest
 25% superior
Hungarian Tourism Quality
Award
•„
”  high standard guarantee
• 2006  introduced
• 2007 Accredited by HOTREC (EHQ level 2)
• Valid for 3 years
Currently
• 171 applied hotels and restaurants  147 winners
• Future plans: TA, TO, Taxi
Recent Development
Hotelstars  national trademark of Hungary
Operation: Ministry of National Economy with the
cooperation of HHRA
Recently – the negotiation is ongoing between
Ministry of National Economy and HHRA
 NEW AGREEMENT TO BE SIGNED SOON
Benefits:
transparent quality, better information
increased consumers protection
contribution to competitiveness