Transcript MARKET CONTEXT - International Union for Conservation of

Integrating Business Skills into Ecotourism operations
MARKET CONTEXT
TOURISM IN EAST AFRICA (KENYA, TANZANIA & RWANDA)
By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd.
Why East Africa?
Major Airlines into Nairobi: Dar-es-salaam, & Kigali. (Swiss
Airlines, Kenya Airways, KLM,Virgin Atlantic, British Airways)
Good Network of domestic airports and airstrips
GMT +0300
Friendly people
Situated Along the Equator (Tropical).
Diverse Cultures
Rich natural resources
Accessibility
Served by major airlines (Swiss
Airlines, Kenya Airways, KLM,
Virgin Atlantic, British Airways)
Flying 6 - 7 times a week to
Nairobi from destinations such as:
Zurich , Heathrow, Amsterdam, Paris,
Belgium, Istanbul, Heathrow
Frankfurt e.t.c.
East Africa Map
Attractions - Kenya
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The Great Rift Valley: Runs 9600Kms from Syria to Mozambique, Several Lakes in
Kenya Lake Nakuru, Baringo, Bogoria, Naivasha*…
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Central highlands: Mt. Kenya (Extinct volcano), 2nd highest mountain in Africa(
5199m), Aberdare Ranges…
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Annual wildebeest migration: A spectacular annual phenomenon of two million
wildebeests, zebras and thousands of gazelles move across the endless savannah
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Unparalleled Wildlife: Home to the big five
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Indian Ocean 536Km Coastline: White sandy beaches from north to South.
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Activities: Deep sea diving & fishing, Snorkeling/scuba diving, Marine parks, Dhow
sailing, Kite surfing…
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Diverse Cultures and Languages - forty indigenous tribes/ ethnic groups
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Incredible biodiversity: Wildlife populations and bird species varying from
season and region
Attractions - Tanzania
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Ngorongoro Crater: Ngorongoro Crater is the largest, unbroken volcanic
caldera in the world
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Mt. Kilimanjaro: The highest Mountain in Africa, located in Northeast Tanzania,
near the Kenya border. Kilimanjaro is an extinct volcano, and is one of the most
massive in the world.
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Serengeti National Park: The largest park in Tanzania, about 14763 sq km in area
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Zanzibar: Exotic white sandy beaches & spice island of the Indian Ocean
Attractions - Rwanda
Mountain Gorilla Tracking - An experience with the gentle giants, our
ancestors sharing in their natural habitat, the verdant jungle and misty mountains
Bird Watching - A variety of bird species made possible by the lack of climatic
extremes
Rich Culture and History
Tourism contribution to total GDP of Kenya
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15% growth marked in 2010 - 73.68 billion revenue
earnings.
It was the best recorded year on arrivals and revenue
having surpassed the 2007 record by 4.5%
Arrivals
UK
United States
Italy
Germany
France
India
China
UAE
- 174,051
- 107,842
- 87,694
- 63,011
- 50,039
- 47,611
- 28,480
- 14,874
Tourism contribution to total GDP
of Tanzania

The tourism sector generates about 17.5% of the
country’s gross domestic product (GDP)

It is the second foreign exchange earner after
agriculture.

Tanzania earned $1,291.5 million (about Sh1.901trillion)
from travel and related activities during the year ending
November 2010,
Market Segments
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Leisure Travel – Beach holidays, Safari
Meeting & Incentives – business travel, conferences,
incentives, team building
Special Interest – ornithology, cultural tours religious
groups, sports, nature expeditions, eco tourism
Niche Market – Luxury and exclusivity
Key players
Key players of tourism in the region
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Tour Operators
Travel Agents
Tourism Associations (KATO)(KAHC) (KTB) (KTF)
Suppliers –Airlines, Hoteliers, Camp and Lodge owners, KWS,
Restaurants, Conservancies, Museums
THANK YOU
Q &A