Transcript Was braucht die Industrie: Spezialisten oder technische

Was braucht die Industrie:
Spezialisten oder technische
Manager ?
Needs of Industry:
Specialists or Technical Managers ?
Wolfgang Emmerich
Bruno Hribernik
TU-Graz - 25.November 2002
Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
2
Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
3
The Objective of …
• Enterprises
– International competitiveness
– Profitable growth
• Prerequisites
– Excellent general conditions
– Excellent human resources
4
The Objective of …
• Universities
– International excellence in education
and science
– Attractive for students
– Well accepted graduates
• Prerequisites
– Excellent general conditions
– Excellent education program
5
Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
6
Change Management Böhler-Uddeholm
Knowledge
Hierarchy
Change
Knowledge
Network
Departments
Cooperative
Projects
Factories,
Procedures
Systems,
Processes
Steel Products
This means
cultural challenge
Material
Knowledge
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Strategic Goals and Guidelines
 Growth above markets and competitors
 Special focus on emerging markets, China and
North America
 Horizontal and vertical growth
 Internal and external growth
 No „true“ diversification
(where BUAG knows neither products, nor markets, nor customers,
nor technology)
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Actual Organization Principles
of Böhler-Uddeholm
 Focus on core competences
 Project related networking
 virtual organization
 High demands on our employees
 Empowerment of the employees
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Typical Career (phase in)
Production
TU
R&D
• 3-5 years
• Thinking beyond usual
borders
Process engineer
Marketing
Product manager
• Build up of company
specific know how
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Specialist or Manager
General management
Knowledge base
„management“
Long term
changes
Knowledge base
„marketing“
Customer
needs
Knowledge base
„production“
Technological
changes
Knowledge
base
Marketing
R&D
Production
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Network „Automotive“
Böhler and Uddeholm
sales companies
Eschmann
Network
Automotive
Uddeholm
Tooling
Böhler
Schmiedetechnik
Böhler-Uddeholm
Holding
Böhler Edelstahl
Network of people and resources within Böhler-Uddeholm to build up and
maintain knowledge and competence about technologies and materials useable
for automotive industry, which will be provided to all companies for projects
12
and daily work
Network „Automotive“
Böhler and Uddeholm
sales companies
Eschmann
Network
Automotive
Uddeholm
Tooling
Böhler
Schmiedetechnik
Böhler-Uddeholm
Holding
Böhler Edelstahl
Network of people and resources within Böhler-Uddeholm to build up and
maintain knowledge and competence about technologies and materials useable
for automotive industry, which will be provided to all companies for projects
13
and daily work
Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
14
Doorways into Penn State University
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
16
New Needs from Economy
and Politics
 Lisbon European Council 2000 – objective EU: to
become the most competitive and dynamic knowledge
based economy by 2010
 Barcelona 2002 – aim to increase R&D investments from
1,9% in 2000 of GDP to 3% in 2010
 Increased R&D efforts should lead to economic growth,
better (and more) jobs and greater social cohesion
 Goal of the Austrian government 2,5% of GDP in 2005
 Positioning Austria within the top 5 in Europe regarding
innovation
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Content
Objective
Case Study Böhler-Uddeholm
Case Study Penn State University
New needs from economy and politics
Conclusion and outlook
18
Böhler Uddeholm Expects from Universities
 International competitive universities
 Rapid and consequent reaction/adaptation of the
education and research programs in accordance with
changing demand
 Exchangeability of education programs and degrees as
basis for international education
 Extension of post graduate education programs
– live long learning
 Education of specialists with sound technical/scientific
knowledge and basis knowledge in economics and
management skills
 Develop individual skills with focus on teamwork, self
organization/motivation and languages
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Böhler Uddeholm Expects from Graduates
 Ability to build up sustainable networks
 Social competence
 Customer orientation and profitability thinking
 Active contribution to teamwork
 Good balance between specialist and generalist
 Willingness for live long learning
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From Lone Star to Team Player
The trick is to develop managers that
can do both well.
I call them "T-shaped managers”, that is,
they focus on individual unit
performance (the vertical part of the T)
and contributions across units (the
horizontal part of the T).
Mallory Stark, HBS Working Knowledge , Nov,4th 2002
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Thank you for
your
attention