Transcript Vison for Lisbon 2.1

Lisbon Strategy 2.1
and Creative Regions
dr. Žiga Turk, minister
Government Office for Growth, Slovenia
@
Regions for Economic Change
Sharing Excellence
Brussels, 25-26.2.2008
Treaty signed: Opening new
chapter in European history
 end of period of EU looking
inward
– treaty signed, form defined,
– expansion from EU15 to EU27
– success of Euro
 time to
– look at the content, not form
– time to look outward
– time to shape, not respond to
globalization
– time to get in shape
 Slovenian presidency
–
–
–
–
first time presidency
small country
recent new member
ex-communist country
 context?
2
Megatrends
 Globalization
– political freedom,
– free trade,
– movement of goods and information
 2nd Communication Revolution
– democratization of electronic communication
 3rd Industrial Revolution
– low carbon economy
– democratization of energy production
 Conceptual Age
– agricultural, industrial, information …
– conceptual
lisbon strategy
 Lisbon Strategy for Growth and Jobs
3
In the wake of the Asian
century
 1800s … European Century
 1900s … American Century
 2000s … Asian Century
 "they know it belongs to them"
 again!
4
Asia
 India + China GDP > West's GDP until 1820
 India + China GDP > West's GDP after 2050
or before?
 other BRIC countries!
5
Innovation?
 United States graduated roughly
70,000 undergraduate engineers
 China graduated 600,000
and India 350,000.
 ½ of software developed in India
 ½ of Fortune 500 outsource software work to India
 new R&D centers of Microsoft, Cisco, Google, IBM … are in Asia, not
Europe
 by 2020 80% of scientific papers in sci&tech will be written by Asians
 out of top 10 universities 2 in Europe
 Asia (Singapore) is setting education standards
 monopoly of the West on Science and technology ending!
6
Innovation is not enough any
more!
7
Theoretical basis
 Schumpeter:
– products fulfill needs
– "profit is result of innovation"
 Dan Pink (rephrased):
– products fulfill passions
– "profit is result of creativity"
8
Do you pay for function
or do you pay for meaning?
9
Added value
in function
or in
meaning
?
10
Price of function is droping, and
price of meaning
rising
image
design
"healthy"
"home
made"
trade mark
trusted
price of meaning
marketing
“fair”
environmental
y
friendly
who can think
of it
who can
sell it
price of funcion
1 EUR
just function
30 EUR
more
who is
willing to
pay for it
11
Innovation vs. Creativity
 Innovation: “The past few decades have belonged to a certain kind
of person with a certain kind of mind—computer programmers who
could crank code, lawyers who could craft contracts, MBAs who could
crunch numbers."
 Creativity: "The future belongs to a very different kind of
person with a very different kind of mind—creators and
empathizers, pattern recognizers and meaning makers.
These people—artists, inventors, designers, storytellers, caregivers,
consolers, big picture thinkers—will now reap society’s richest
rewards and share its greatest joys.”
Source: Dan Pink, A Whole New Mind
12
“Human
creativity is
the ultimate
economic
resource.”
Source: Richard Florida,
The Rise of the Creative Class
13
Response - Lisbon Strategy
 Lisbon 1.0 (2000)
– most competitive knowledge
based economy in the world
– Japan and USA
– Brussels's strategy
 Lisbon 2.0 (2005) "re-launch"
– focus on growth and jobs
– national ownership
 if it's not broken don't fix it …
 Lisbon 2.1 (2008) "update"
– ownership improvements?
14
The structure of LS is ready
(1) innovation and creativity
(2) business environment
(3) caring for people
(4) caring for the environment
(4) caring for the environemnt
global dimension (new)
(3) caring for people
European Union dimension
si.nergy
(2) business environment
member state dimension
(1) innovation and creativity
open method of coordination
stakeholder dimension (!)
si.nergy
15
Key issues in the four themes
 For a more creative Europe: Investing in people, knowledge, creativity
and innovation. The creation of fifth freedom, the freedom of movement and
knowledge, would allow Europe to capitalize on its creative potential. Single
knowledge space, community patent, open innovation, open standards, open
access to knowledge
 For a more entrepreneurial Europe: Deepening the Single Market is
crucial for Europe’s competitiveness in the globalised economy. Making
further progress by targeting action where it will have maximum impact,
particularly in network industries, services and innovation, is a key
priority. Support growth of SMEs.
 Europe that cares for people: Implementation of a comprehensive
flexicurity concept, emphasis on education and human capital..
 Europe that cares for nature: Transforming Europe into a sustainable and
energy-efficient low carbon economy. Especially important are measures to
improve the energy efficiency of our governmental buildings.
16
Creativity as the horizontal issue
in the four themes
 innovation and creativity
– not only scientist and engineers, everybody can be creative
 competitiveness
– how to make talents entrepreneurial
 people
– how to educate, attract and retain talent,
– how to make talent entrepreneurial,
– how to flexibly employ talents
 environment
– make it into a value,
– make it into a business opportunity
17
Is Lisbon strategy the (only)
tool to make EU more
creative?


Lisbon strategy for growth and jobs
– is it flexible enough
– can it lead the fresh new thinking
– in a politically correct consensus of 27 members
All other stakeholders
– regions, cities, development corridors

60% (convergence) and 75% (regional competition and
employment) cohesion funds for LS targets (EU15)

The results (EU27):
– 65% (11% more than previous programming period
2000 - 2006) in the Convergence
– 82% in Regional competitiveness and employment
– R&D + innovations increased from previous period
from 11% to 25% from total cohesion funds
(financial volume increases form EUR 25.5 billions to
EUR 85.2)
18
War for talent!
 Educate talent
 Attract talent
 Retain talent
19
Florida's 3 "T"s for Creativity
 Talent
– ½ mil. top EU engineers and
researchers abroad
 Technology
– attracts talent
 Tolerance
– makes talent stay
 competition is within the EU!
 who will get best European
brains
20
The Bilbao Effect
 culture lead revival
 attract
– students
– artists
– creative class core
– creative industries
21
Linking creative regions and
cities!
22
Details …
WIEN
UCRAINA
SLOVACCHIA
ZAHONIY
MISKOLC
NYIREGYHÀZA
EGER
GöDöLLö
BUDAPEST
GYöR
DEREBCEN
SZÉKES-TEHÉRVÀR
UNGHERIA
SZOLNOK
AUSTRIA
ITALIA
BOLZANO
TRENTINO
ALTO ADIGE
TRENTO
FRIULI
VEN.
GIULIA
BELLUNO
VENETO
ROMANIA
VILLACH
KLAGENFURT
COCCAU
TARVISIO
PORDENONE
MARIBOR
SLOVENIA
VICENZA
GORIZIA
ZAGREB
POSTOJNA
MONFALCONE TRIESTE
KOPER
YUGOSLAVIA
CROAZIA
FERNETTI SESANA
VENEZIA
PADOVA
SZEKSZÀRD
UDINE
LJUBLJANA
TREVISO
SZEGED
NAGY- KANIZSA
PESEK
SKOPYE
VERONA
MANTOVA
ROVIGO
EMILIA
ROMAGNA
interporto
autoporto
aeroporto
0
Km
100
200
300
400
500
porto
23
Competition for new amber roads!
 using EU cohesion
funds for building
the infrastructures
for creative
regions
 using transport
funds to link them
24
… leading to a new role of Europe
in globalization
 European creativity
 values such as well designed, fair, good,
environmentally friendly, healthy, trustworthy …
 cities and regions as the spearhead spread
across Europe
 Lisbon Strategy is just the lowest common
denominator, regions should do better!
25
And if we fail …
 … we will become so poor manufacturing
would get back to Europe!
26
References
– Dan Pink, A Whole New Mind
– Richard Florida: The Raise of the Creative Class
– Jeremy Rifkin: The European Dream
27