Transcript Push/Pull Marketing Push/Pull marketing Promotional strategies to

PUSH/PULL
MARKETING
PUSH/PULL MARKETING
Promotional strategies to get your
product or service to market.
PUSH MARKETING
PUSH – strategy involves taking the
product directly to the customer,
ensuring the customer is aware of your
brand at the point of purchase.
“Taking the product to the customer”
PUSH MARKETING TACTICS
 Trade Show Promotions
Direct selling in showrooms or face
to face
Point of Sale Displays
PULL MARKETING
Pull – Strategy involves motivating
customers to seek out your brand in an
active process.
“Getting the customer to come to you”
PULL MARKETING TACTICS
Advertising & mass media
promotion
Word of mouth referrals
Sales Promotions and discounts
Places content where the customer is
already engaged (social media)
PULL/PULL MARKETING
STRATEGIES
ACTIVITY
• Select a Sports or Entertainment
• company / athlete / star
• Create 2 Push Marketing Tactics
• Create 2 Pull Marketing Tactics
• Be creative, be colorful
• Email to teacher