Transcript 200612b_NTU-TTCP-B09-2G5

Activity 2: Inventions and
Commercialization
Cheryl Tay
Desmond Tan
Stuart Huang
Gan Chia Huey
Mukund Daga
Alexis Chee
Natassia Yvonne
Sex Industry (Toys)
US Patent Application No.
2005/0288611
“Battery-operated Vibrator for Sex Toy”
“Who needs a MAN?”
When you have ‘VIBRA’!
Marketing Plan
• Survey female market to find out preferences of
vibrating frequency
• Target high-end females
• Market image of the product
• Manufacture accessories for the vibrator –skins,
studs
• Cooperate with high brands such as LV, Prada,
Gucci
• After successful launch of high-end VIBRA,
come up with an alternate brand for the masses.
Advertising
• Launch party
• Invite famous celebrities
• Get an elegant or classy
spokesperson
eg. Catherine Zeta-Jones
Behind every successful
woman…
There is a
‘VIBRA’!
The men don’t get it!
Q&A