Transcript 投影片 1

Zack Johnson
Alice, Wing Yee Wong
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Advanced technology --- phones with video
capability
More rich media marketing options
Use text and multimedia messaging through
cell phone
Send opt-in text messaging and coupons
Advantage : low cost
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Advertising online
e.g search engines, podcasts, blogs
Pay attention to targeting to increase
advertising efficiency
Online ad spending increased 33% last year
Foresees a rise in online video ads
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Baby boomers born between 1946 and 1964
More open to new experiences and brands
than previous generations
With disposable income and expect perfect
services
Boomers are living very cyclical lives
Pick the lifestyle segment that you’re
targeting
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Cooperate with Really Simple Syndication
(RSS)
Allow to send and receive information without
using e-mail
e.g. Bloglines and NewsGator
Strategies: write clear and interesting
headlines
break up your feeds by audience
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MySpace.com
Advertising with personality
Can select a narrow market
Other sites include Friendster.com,
LinkedIn.com, and Adholes.com
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Marketing trends moving from traditional to
non-traditional; which rose by 12%
Trying to maximize effectiveness of ad dollars
i.e. electrical outlets in airports
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Brands like coach and Grey Goose
Small brands can usually move up easier than
large brands
Do the research and make sure there is a
market first
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43.1 million blogs
Offers direct customer feedback
Google and Mapquest helping to offer more
information about local businesses
Video blogs on the rise