Transcript Corporate Presentation

S Paradigm Consultants
Reputation Management Advisory
Credentials Presentation – 2014
Flat #103, J.M. Apartments, Somajiguda, Hyderabad-16
T: +91.99490.93501 URL: www.sparadigm.in
About Us
• 3-year young reputation management advisory firm
• Offers communication services on image & reputation
management
• Founded by Shankar Chelluri – brings 20 years
experience in News Reporting, PR & Corp. Comm.
• Help clients navigate business with better
communications to build brand & manage reputation
• Work with reputed partners to offer one-stop services
Areas of Expertise
 Media Relations
 CSR & Stakeholders’ Engagement
 Advertising & Sponsorship
 Brand Strategy & Application
 Marketing Collaterals & Internal Communications
 Issues & Crisis Communications
 Digital Media Campaign
Media Relations
 Develop comprehensive annual media strategy
 Development of media docket - corporate/spokesperson
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profiles, press releases, regular media updates with e-kit
uploaded on client website
Design media docket with branded scribbling pad & pens
with logo
Media interactions – press conference, exclusive
interactions and interviews
Factory visits & FAM trips
Support of photo / video capturing of events/conferences
News tracking – print / TV / online
Support for executing press conference – hotel booking,
audio/video, backdrop etc
CSR & Stakeholders’ Engagement
 Help develop Corporate Social Responsibility Policy &
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align with UN Millennium Development Goals (MDG)
Identify relevant CSR activities for client business
based on ground assessment study of needs
Develop the activity calendar for all activities with
budgets, timelines & deliverables
Develop Social Audit Model of CSR activities
Identify and develop Stakeholders Engagement Model
– helps keep client business environment engaged
Define specific message/activity for all stakeholders
with budgets, timelines and outcome
Monitoring CSR & Stakeholder Plan & impact on brand
Advertising & Sponsorship
Advertising
Events/ Sponsorships
 Develop advertising
 Develop plan align with
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campaign plan
Selection of medium with
RoI evaluation
Identification of correct
avenues
Develop proper themebased creative
Advertising aligned with PR
roll-out to complement
Explore new avenues for
advertising
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brand strategy
Explore opportunities for
sponsorship to enhance
product & brand value
Explore events with brand
relevance & sponsor
Involve with sponsorship
for lot of corporate, sports,
events
Develop company policy for
events/sponsorship
Brand Architecture, Design &
Applications
 Define & develop brand architecture based on client
business model
 Develop creative design & theme
 Develop Corporate Identity Manual (CIM)
 Application of brand – use of logo on corporate identity
(stationery), vehicles, store, computers & laptops,
stickers for staff among others
Marketing & Internal Communications
 Corporate/Brand films - Concept, design, theme & script
 TV commercials – design, script and media plan
 Radio Spots – Script, Theme & Media Plan
 Collaterals (brochures/flyers/Annual Reports) – Concept,
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design, content & printing
Website or web portal design – Design, Theme, Wireframe,
SEO, Payment Gateway, e-Com enabling, Content
Management Suite, Digital Publishing, Website Analytics
with recommendations on design & content
Digital support on website/portal with Social Media like FB,
LI, Twitter etc
Scale Model design based on architect CAD drawings
Newsletter – external/in-house, intra-net content for
keeping staff engaged
Issues & Crisis Communications
 Develop crisis communication manual
 Handle media relations during the crisis & constantly
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engage media
Define messaging platform to be used during crisis
situation
Identify senior company spokesperson to talk with
media
Identify media and work with them during crisis
Recommend engagement with stakeholders with
different programmes
Media training to operate in crisis situation
Client Portfolio
• East Coast Energy Private Limited
• Athena Chhattisgarh Pvt. Limited
• Axis Clinicals Limited
• Teesta Urja Limited
• GenY Medium
• Microfinance Institutions Network
• Patil Rail Infrastructure
• Alexandria Knowledge Park
• Vishwa Infrastructure & Services
• Raju Vegesna Foundation
• Azri Solutions
• Trimex Sands Private Limited
Engagement Model
• Assignment – this is one-time task executed to
client brief; e.g. like product launch, website
development, press conference or support in terms of
information, report
• Short-term: this is a three-month engagement to
handle simple mandates, crisis & issues management
or campaign for a company wanting to understand
use of PR & Comm
• Retainer – these are 12-month mandates with
clients who value the role of PR & Comm. for business
and want to leverage this function for better business
sense
Team
 Shankar Chelluri - Founder Director. Brings 20 years of experience
of News Reporting with Indian Express, Deccan Chronicle & Times
of India, Public Relations with Genesis PR & Vaishnavi Corporate
Communications & served as Regional Director – South. Also worked
as Head & GM – Corp Comm. with GMR Hyderabad International
Airport
 Sudarshan D – Consultant. He has over 12 years experience in
Media Relations and worked with Genesis PR & Vaishnavi
Corporate Communications. Well networked in the media in
Hyderabad and Rest of AP and brings lot of experience in handling
events & activities for clients
 Partners - work with many partners, some names are given below:
 Grey Pixel for website design, brochures & media dockets
 Ankitt Audi – backdrops, conference AV support
 Miditech TV – corporate & brand films
 GenY Medium – digital marketing campaigns
 Demyurj – advertising agency for design, release of advert spots
 White Elephant Productions – Infographic videos
To reach me:
Office: +91.40.6576.3501
HP: +91.99490.93501
Mail: [email protected] or [email protected]
URL: www.sparadigm.in
Twitter: @chelluri
Skype: shankar.chelluri Linkedin: in.linkedin.com/in/chelluri
Blog: schelluri.wordpress.com