Transcript Facebook Ads PowerPoint Deck

Advertising on Facebook
Presented byby
Karen
Porter
Presented
Karen
Porter
Department
Management
& Marketing
UM
School ofofBusiness
Administration
of Business Administration
&School
ImpactOnlineMarketing.com
The University of Montana
About This Course
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Overview of Module 2: Online Marketing & PR
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About your instructor
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Advertising on Facebook
Increasing Your Presence on Google
Banner Ads, Mobile Marketing, Public Relations & PR
Reputation Management
[email protected]
(406) 529-8931
About attendees
Facebook for Business
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Build a Fan base
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Develop relationships with Fans
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4:1 Rule for promotion
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Not everyone sees your posts
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Average in 2013 – 16%
Average in 2014 – 6%
How to increase post delivery:
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Engagement!
Boost post feature (not recommended)
Advertise to your fan base
Basic Types of Posts
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Plain text (with or without link)
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Text with photo preview link
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Photo posts
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Video posts
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Event promotion
Two Basic Types of Ads
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Right Column Ads
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Show on right side of Facebook feeds
Newsfeed Ads
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Appear in regular newsfeed of those targeted
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Regular “ads”
Page post ads (same as a regular post – just promoted)
Sample Regular Newsfeed Ad
Set Goal of Your Facebook Ad
Right Column Ads
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Best for building LIKES
Also used for general brand awareness
Photos are vital! (tool: PicMonkey.com)
Headline important
Copy brief – goal is to get people to LIKE
Key to lowest cost is precise targeting
Walk through example….
Leveraging the Newsfeed
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“Boost” feature for promoting posts
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Reaches some fans but mostly friends of fans
Not great targeting, not very effective
Promoted Post is a better option
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Can reach ONLY fans – highly targeted
Much better ROI
Leveraging the Newsfeed – cont.
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Promoted Posts continued…
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Can also be targeted to just about any interest
based on any demographic
Newsfeed Ads
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As above, can also be precisely targeted to:
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Specific demographics
Specific interests groups
Educational institutions, place of employment, types
of positions, etc.
Related Information
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See course page for resources
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Facebook help
Facebook Q&A
Excellent Facebook blog
Photo resources / tools
THANK YOU!
Karen Porter
[email protected]
[email protected]
(406) 529-8931