Transcript Analyzing Influences on Health

Analyzing Influences on
Health
Influences on Health

What influences your health?

On a separate sheet of paper make a list of
what or who influences you.
 Media
 Culture
 Technology

Explain how these influence your behaviors?
 Positively?
 Negatively?
Guidelines for analyzing influences
on health
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Does this influence
promote healthful
behavior?
Does this influence
promote legal
behavior?
Does this influence
promote behavior that
follows the guidelines
of responsible adults?
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Does this influence
promote safe
behavior?
Does this influence
promote behavior that
shows respect for
myself and others?
Does this influence
promote behavior that
demonstrates good
character?
Advertisements

How do advertisements influence our
health?


Ads are designed to influence people
Think-Pair-Share

Where are all of the places you see or hear
advertisements?
Advertisements

How might advertisements affect health
behavior or decisions?

What poor health behaviors or disorders could
the media play a role in?
 How
do these disorders affect males or females?
Commercials

Do advertising agencies promote different
products during different shows?
Why?
 Who are they targeting?
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10 Advertising Appeals
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Brand Loyalty Appeal
False Image Appeal
Bandwagon Appeal
Humor Appeal
Glittering Generality Appeal
Scientific Evidence Appeal
Progress Appeal
Reward Appeal
Sex Appeal
Testimonial Appeal
Brand Loyalty Appeal

This technique tries to convince a person
that one particular brand is better than all
others.
False Image Appeal

This technique tries to convince people
that they will have a certain image by
using a particular product or service.
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http://www.youtube.com/watch?v=ws87M
mTlIz8
Bandwagon Appeal

This technique implies that everyone you
know is using this brand. Teens who want
to be “in” may “jump on the bandwagon”
Humor Appeal

This technique contains something that
sticks in the mind. It may be a catchy
slogan, jingle, or cartoon.
Glittering Generality Appeal

This technique contains an exaggerated
appeal that gets to your emotions.
Scientific Evidence Appeal

This technique uses data from surveys
and laboratory test results to try to
convince you this product is the best.
Progress Appeal
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“The latest version is the best one to buy
because it is new!” People often want to
be know for having purchased the “latest”
Reward Appeal
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This technique often offers a special prize,
gift, or coupon. People can be tempted by
this technique because they think that they
will get something for nothing.
Sex Appeal

This technique tries to convince you that a
certain brand will make you attractive and
alluring beyond your wildest dreams.
Testimonial Appeal

This technique uses a spokes person who,
sometimes is famous, to name the
benefits of the product or service
Create A Commercial
With a partner create a commercial or
magazine ad
 You need to use at least 2 of the 10
advertising appeals.
 This product can be an existing product or
a product that you made up.
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