Transcript comScore_Dimestore_Overview_5.11.11

comScore | AdEffx
comScore offers a variety of solutions for advertisers to measure the effectiveness of not only their digital but cross media
campaigns through their different products.
– Suite Products
• Action Lift: uses census-panel approach that measure impact on the advertisers and it’s competitors sites
• Brand Survey Lift: reports on the lift of consumer attitudes and intentions after exposure to ads
• Campaign Essentials: audience verification tool can measure what audience was exposed to an ad
• Offline Sales Lift: measures the impact of online advertising to offline purchases
• Online Sales Lift: measure the impact of online advertising to online purchases
Implementation/Best Practices
– comScore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the
“On Ad Play URL”
– Inform comScore team that the tag as been implemented so they can verify it is working
– comScore requests a daily report is sent to the manager plus the ad reports team.
• Contacts (as of 5.11.11)
– Mallory Armstrong, Campaign Manager
(206) 268-6307 | [email protected]
– [email protected]
KN Dimestore | Digital Ad Campaign Evaluation
KN Dimestore offers a way for advertisers to measure the effectiveness of their digital ad campaigns. Surveys can be inserted in
streaming videos without interrupting the user’s experience
– Key Benefits
• Easy Implementation: minimal turnaround times
• Speed: real time results
• Cost effectiveness: custom services based on needs and budget
Implementation/Best Practices
– Dimestore tag is typically implemented within the “On Ad Download URL” field. If that field is unavailable, then the
“On Ad Play URL”
– In cases where there are more than 2 surveys, a custom script can be developed
– Inform Dimestore team that the tag as been implemented so they can verify it is working
– Dimestore requests a list of ad ids which should be updated if there are any changes
• Contacts (as of 5.11.11)
• Christina Pate
[email protected]
646.742.5307