Transcript autotrader_montreal_ridealong

Be part of our very first neighbourhood supplement!
This fall, Auto Trader™ will be distributing 107,000
copies of our Winter Driving Guide in the Ahunstic / StLaurent neighbourhood of Montreal.
(Note: This issue will be published in French only.)
Gain exclusive access to vehicle buyers in your
community - and have your ads delivered right to
their door! And, the convenient size puts our guide “on
the go”, with consumers, in their cars, and when they're
in an automotive mindset.
Features:
■ Full colour, glossy pages
■ Pocket size
■ Interactive articles, like a winter maintenance
checklist, a car lover's gift guide, and car models
for Canadian winters
■ Plus, great offers from automotive businesses.
Perfect Timing!
The Auto Trader™ Winter
Driving Guide will be packaged
with the 2006-2007
Yellow Pages™ Ahuntsic St-Laurent
Neighbourhood Directory, and
delivered to all residents in
early December, 2006 - just in
time for special holiday offers,
and winter car care tune ups!
Build traffic in your neighbourhood this winter with
the Auto Trader™ Winter Driving Guide.
This brand new product offers huge local exposure
with a long shelf life. The combined power of two
market leaders will deliver great results and strong
advertising value.
The Auto Trader™ Winter Driving Guide delivers
4 key benefits to your business:
Distribution
The Auto Trader™ Winter Driving Guide and the
Yellow Pages™ Neighbourhood Directory will be
distributed to every doorstep – delivering your
message to every home, office and store in the Ahuntsic
St-Laurent neighbourhood.
Permanence
With offers and interactive articles to take the Ahuntsic
St-Laurent drivers right through the winter season, our
guide will be a winter car reference to take
customers from December right through Spring.
Timing
Use this unique opportunity to reach customers with
special winter and holiday offers to build traffic to
your business now, and through the typically low
traffic period in January and February.
Value
Highly targeted distribution, permanence and timing,
combined with the brand power of Auto Trader™ and
Yellow Pages™ make the Winter Driving Guide a
unique medium designed to bring results to your
business, cost effectively.
107,000 customers.
In your backyard.
Get exclusive access to over 107,000 customers right in your backyard. Our guaranteed free
distribution gets your advertising message into the
hands of local customers.
Montreal: Ahuntsic St-Laurent
Montreal: Ahuntsic St-Laurent
Total Population (2001)(3)
Total Population
202,079
Males
95,476
Females
106,603
Consumer Spending - Vehicles (2001)(3)
47%
53%
Household Income(2)
Average Household Income $49,231
Population by Age (2001)(3)
Adult 19+
159,311
20 to 29 years
28,662
30 to 39 years
31,130
40 to 49 years
38,994
50 to 59 years
29,336
60 to 69 years
19,172
70 to 79 years
17,563
80+ years
9,686
Population by Postal Code(1)
Population
Dwellings
H2B
16,214
8,307
H2C
15,856
8,163
H2M
16,847
8,603
H2N
5,897
2,490
H3L
18,094
9,178
H3M
14,456
6,211
H4J
15,882
6,809
H4K
10,574
3,971
H4L
29,978
12,749
H4M
10,432
3,978
H4N
22,431
10,636
H4R
12,022
5,423
H4S
184
94
H4T
73
29
Total 188,941
88,639
79%
10%
15%
15%
15%
9%
9%
5%
Businesses
209
373
250
1,109
656
344
311
172
514
335
1,037
1,111
1,188
1,057
8,745
(1) Population estimates from Canada Post derived from the 2001 Census
(2) 2001 Census from Statistics Canada. (3) DMTI Spatial Demographics Tetrad
(2001) Pcensus and Consumer Spending Goods & Services (1996 Stats Can
Family expenditure survey & MapINfo Canada 2005 estimates & projections)
Great advertising options with full-colour, glossy
impact, offer you solutions that fit your budget and
business goals.
Display Ad Options
Full Page
1/2 Page
1/3 Page
$1190.00
$780.00
$535.00
Premium Ad Options– Limited Availability
Front Cover Banner + Full Page $2140.00
Front Cover Tile + Full Page
$1500.00
Inside Front Cover + Page 3
$2900.00
Editorial Page + Full Page
$1785.00
Centrespread (9.75”x7.5”)
$2900.00
Inside Back Cover + Last Page
$1900.00
Back Cover + Full Page
$4165.00
Limited Time Only!
Speak to your YPG Regional Sales Manager
today and start driving local business.
Advertising Deadline: October 27, 2006
*All prices subject to applicable taxes.