Transcript Avocado

Alfred Nobel University
Bairachnaya Katya
Balaka Nastya
Kolomiytseva Tanya
Gontar Karyna
Dnepropetrovsk
2014
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A huge fully equipped gym
A large heated swimming pool
Children’s club
Medical center
Sauna
Restaurant with a fitness menu
!!!We want to make sports accessible!!!
Head of Teaching
staff
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Trainers
Senior trainer
of the gym
Senior trainer
of the
swimming
Masseur
Sauna workers
Head of
Administration
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Administrators
Head of ServicePersonnel
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Security
IT specialist
Head of Technical
staff
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Technician
Plumber
Electricians
Chief Engineer
Cleaners
We work closely with many
foreign companies to supply the best
and most modern equipment.
All sports equipment is presented
only by leading American
manufacturers: cyber, first degree, life
fitness.
Besides all of this, we try to improve not only our
inventory and equipment, but also our employees.
In the future we will try to expand our
scope of international sports activities of our
club. For us it is very important to improve and
become better for our customers.
We have at the club average pricing.
Our sports club allows
you to get the full range of
high- quality fitness
services at low prices.
As a means of
promotion for our
sports club we have
chosen advertising, as
we believe it is the
most profitable and
suitable method for us.
By placing in our city bill-boards, signage and
advertising in transport, we can attract the
attention of a large number of residents of our city
In addition we plan to launch ads on radio and on
television that as much important for us. As well as
advertising, we hold a lot of social events (marathons,
days of fitness, competitions), which no less effectively
works to attract new customers.
Conducted a survey among residents of our city,
we could make some conclusions that helped us
identify our target audience.
Most of the respondents also have an average
level of income and would like to attend a sports club to
lose weight or to improve health. Based on this survey,
we can say that out target audience is people who want
to try their hand at sport or improve the quality of their
training.
The objectives of the development of marketing strategies
of our sports organizations also include:
- Predicting customer requirements
- Improving the quality of services provided
- Establishing the level of prices given the competition
- Improving the image of the sport club
The objectives of the marketing strategy of our sports
organizations include:
-planning profit growth
-planning costs of the company and a consequence of the
decrease
-Improving social policy
-increasing the sales proportion
We will help you to
be proud of yourself