Transcript ch._3-1

Lesson 1
Making Consumer Choices
What information do you need before you make a decision
regarding health care products and services?
Lesson 1
Lesson Objectives
In this lesson, you’ll learn to:
Identify the factors that influence consumer decisions about
health care products and services.
Analyze the health messages delivered through advertising
in the media.
Demonstrate ways to utilize criteria to evaluate health
products for appropriateness.
Lesson 1
Being an Informed Health Consumer
Informed Health Consumer
To become an informed health consumer, you need to:
Learn about available health products and services.
Understand how to judge their effectiveness and reliability.
Lesson 1
Influences on Your Decisions
Factors Influencing Your Decisions
Internal Factors
Habit
Personal taste
External Factors
Opinions of family
members and friends
Cost
Media
Lesson 1
Influences on Your Decisions
Media and Advertising
Many health products and services are promoted through
advertising.
Advertisements make you want to buy the featured product.
By analyzing the messages hidden in ads for health products,
you can make a better-informed purchasing decision.
Lesson 1
Influences on Your Decisions
Hidden Messages in Advertising
Lesson 1
Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Some criteria to consider as you evaluate products and services:
Cost
Features
Quality
Warranty
Safety
Recommendations
Lesson 1
Influences on Your Decisions
Product Labels
One way to compare two similar products is to read their labels.
Lesson 1
Your Rights as a Consumer
Consumer Rights
The right to safety
The right to choose
The right to be informed
The right to be heard
The right to have problems
corrected
The right to consumer education
Lesson 1
Today’s Consumer Choices
Online Shopping
Some points to consider when shopping online:
Price: Online sources sometimes offer lower prices. However,
some of these savings may be lost by the added cost of
shipping.
Convenience: Items are delivered directly to the home. For
many people this convenience outweighs the potential problem
of repackaging and mailing items that may need to be returned.
Product information: Online descriptions provide only limited
information about a product.
Lesson 1
Today’s Consumer Choices
Safeguards When Shopping Online
Consider the following safeguards:
Get permission from your parents
or guardians.
Make sure that the site is secure.
Check the organization's return
policy.
Write down any purchase related
information.
Lesson 1
Quick Review
Choose the appropriate option.
Q. The method of judging benefits of
different products by comparing
several similar factors for each
one is known as ______.
1. online shopping
2. advertising
3. comparison
shopping
4. media
Lesson 1
Quick Review - Answer
A. The method of judging benefits of different products
by comparing several similar factors for each one is known
as comparison shopping.
Click Next to attempt another question.
Lesson 1
Quick Review
Choose the appropriate option.
Q. A ________ is a company’s or a
store’s written agreement to
repair a product or refund your
money should the product not
function properly.
1. receipt
2. warranty
3. marketing policy
4. license
Lesson 1
Quick Review - Answer
A. A warranty is a company’s or a store’s written agreement
to repair a product or refund your money should the
product not function properly.
Click Next to attempt another question.
Lesson 1
Quick Review
Provide a short answer to the question given below.
Q. List three safeguards you should consider when shopping
online.
Click Next to view the answer.
Lesson 1
Quick Review - Answer
A. Some safeguards you should consider before shopping
online are:
Get permission from your parents or guardians.
Make sure that the site is secure.
Check the organization’s return policy.
Write down any information related to your
purchase.
Click Next to attempt another question.
Lesson 1
Quick Review
Analyze and evaluate.
Demonstrate ways to use criteria to evaluate health
products for appropriateness:
What factors would you consider when deciding which of two
bicycle helmets to buy? List the factors in order of importance.
Lesson 1
Influences on Your Decisions
Safety Considerations
Safety considerations should be foremost in your mind
when choosing sports, recreation, or home-safety products.
Logos to look for on any product or equipment you are thinking
of buying:
Underwriters Laboratory (UL)
Snell
American National Standards Institute (ANSI)
Lesson 1
Being an Informed Health Consumer
Informed Health Consumer
To become an informed health consumer, you need to:
Learn about available health products and services.
A health
consumer is anyone
Understand how to judge their effectiveness and reliability.
who purchases or
uses health products
or services.
Lesson 1
Influences on Your Decisions
Factors Influencing Your Decisions
Internal Factors
Habit
Personal taste
Media refers to
the various
methods of
communicating
information.
External Factors
Opinions of family
members and friends
Cost
Media
Lesson 1
Influences on Your Decisions
Media and Advertising
Many health products and services are promoted through
advertising.
Advertisements make you want to buy the featured product.
Advertising is a
Bywritten
analyzing
the messages hidden in ads for health products,
or spoken
you
can make
a better-informed purchasing decision.
media
message
designed to interest
consumers in
purchasing a product
or service.
Lesson 1
Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Comparison
shopping
Some criteria to consider as you
evaluate products
and services:
is a method of judging the
benefits of different
Cost
products by comparing
Features
several factors, such as
Quality
quality, features, and cost.
Warranty
Safety
Recommendations
Lesson 1
Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Some criteria to consider as you evaluate products and services:
A warranty is a
company’s or a store’s
Features
written agreement to
Quality
repair a product or refund
Warranty
your money should the
product not function
Safety
properly.
Recommendations
Cost
Lesson 1
Today’s Consumer Choices
Online Shopping
Some points to consider when shopping online:
Online
Price:
Onlineinvolves
sources sometimes offer lower prices. However,
shopping
some
of these
savings may be lost by the added cost of
using
the Internet
shipping.
to buy products
and services.
Convenience: Items are delivered directly to the home. For
many people this convenience outweighs the potential problem
of repackaging and mailing items that may need to be returned.
Product information: Online descriptions provide only limited
information about a product.
Lesson 1
Quick Review - Answer
A. Correct! The method of judging benefits of different
products by comparing several similar factors for each one
is known as comparison shopping.
Click Next to attempt another question.
Lesson 1
Quick Review - Answer
A. Correct! A warranty is a company’s or a store’s written
agreement to repair a product or refund your money
should the product not function properly.
Click Next to attempt another question.
Lesson 1
Quick Review - Answer
You have answered the question incorrectly. Go back to try
again, or click Next to view the correct answer.
Lesson 1
Quick Review - Answer
You have answered the question incorrectly. Go back to try
again, or click Next to view the correct answer.