Transcript Advertisement Strategies

Advertising
Advertisements
• Take a moment, and come up with a
few advertisements that you can
remember, right off the top of your
head.
• What was the company?
• What were they selling?
• What made them memorable?
“Beautiful People”
• Companies spend millions trying to
convince you that their product will
make you popular and beautiful
• http://www.youtube.com/watch?v=Ipvkl9
1QvvM
• http://www.youtube.com/watch?v=ZMt6
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Bandwagon
• These ads try to get consumers to buy
a product because everyone else it.
• RedBull - the side of the can carries a
health advisory against drinking too
much. For some people it is a
challenge.
• http://www.youtube.com/watch?v=ehaln
2nFCvc
Celebrity Testimonials
• Advertising executives hope that you
want to by like famous people and will
buy the products the celebrities
endorse.
• http://www.youtube.com/watch?v=6oTM
osZ76b8
• http://www.youtube.com/watch?v=N6Sff
LLoS_M
Emotional Appeal
• Advertisements may want you to think
that a product will make you feel
happier, more confident, or more loved.
• http://www.youtube.com/watch?v=BpOv
zGiheOM
• http://www.youtube.com/watch?v=Y8fY
eWw1gag
Catchiness Factor
• Lots of jingles and slogans work
because they are catchy.
• Easy to remember tune.
• http://www.youtube.com/watch?v=cN9O
KXtzHtE
• http://www.youtube.com/watch?v=0eN9
KP6lOZs
Gotta Have It Now
• Not only to marketers what you to buy
their products, but they also try to
convince you that you have to have it
now.
• http://www.youtube.com/watch?v=hsEU
BLIJvmE
Being Smart
• What is the ad really about?
• What is the product being sold?
• Need or a want?
• Why do I need/want it?
• Is is a good reason?
• Can I afford it?
• What is the opportunity cost?
Activity
• Get into groups of 4-5
• Your group needs to choose a product
that you would like to advertise.
• Create some type of skit, like it was a
TV commercial.
• Create a poster as if it were a magazine
advertisement.