Transcript Digital Interactive Media

Digital Interactive Media
What is Digital Interactive Media?
 Digital Interactive Media: new media revolution;
brought on by incredible achievements in technology.
 It is the fastest-growing advertising medium in history.
 ...Includes the Internet & all its associated online services,
digital catalogs and magazines, stand-alone kiosks, cell
phones, and interactive television.
The Internet Today!
 Worldwide...the Internet audience is estimated at 4.3 billion.
 Sweden, Iceland, and Switzerland top the list of the most
wired nations.
 In a typical day, 70 million people go online to use e-mail, get
news, & check the weather.
 Also, users are researching a product before buying it, getting
their travel info. and health & medical info., & buying products.
 Currently growing fastest in the Middle East and Africa,
where the % has tripled since 2000.
 Mind-Blowing Facts About The Size Of The Internet
Types of Internet Advertising...
 Web sites: some companies view their site as an ad or an
extended brochure.
 Banners: little billboard that spreads across the top or bottom of a
Web page.
 Buttons: smaller banners that usually provide a link to a Web
page.
 Rich-media: animations and ads with audio & video that overlay
or even float over the page.
 Sponsorships: when businesses sponsor entire sections of a Web
page or sponsor events.
 Classifieds: very similar to newspapers.
 Ex.) CraigsList
 E-mail: announcements, coupons sent to one’s e-mail.
The Social Media Revolution
 Right Here...Right Now!
 Social Media Facts You Should Know in 2014
Social Media is so hot right now…
For example:
 There was a tipping point last year that has major implications for
business and brands.
 One of the worlds biggest music stars ignored the traditional mass
media product launching process. She bypassed the “normal”
mass media release of a radio campaign, multiple TV
appearances and retail and consumer brand promotions.
Instead she announced it on Instagram to her 8 million followers
with the word “Surprise” and proceeded to launch the 14 songs
and accompanying 17 videos on iTunes.
 It was a success and it exceeded the album downloads of the
previous album which had used the traditional marketing model.
Its a trend that is not going away anytime soon.
So Does Digital Interactive Advertising
Really Work?
Advantages
Truly interactive
Enormous audience
Immediate response
Highly selective targeting
Proximity to purchase
Provides in-depth
information
 Rapidly growing industry
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Disadvantages
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Targeting costs
Still fairly new medium
Slow downloads
Security & privacy
on Advertising...
 Google is the most used search engine in the world,
owning 63% of the market share in the U.S. alone.
 In 2013, there were 2.02 trillion Google searches.
 Created 2 advertising programs to gain revenue, AdWords &
AdSense:
 AdWords: otherwise known as “Sponsored Links”; links at the top
and all links on the right are not search results, but rather paid
listings.
 AdSense: sites that use this program set aside a potion of space
for Google ads & program attempts to insert ads relevant to the
site’s content. Currently holds 53% of ads on the web.
Google AdWords
Google AdSense
www.google.com
 Museum of Google Doodles