Transcript mobile - mediaME

Your MOBILE Strategy!
Ali Al Saqqa
General Manager, MEA
[email protected]
GOING MOBILE
GOING MOBILE !
SMARTPHONE PENETRATION
JORDAN Reach stats
Feb 2014
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH
GOING MOBILE !
SMARTPHONE PENETRATION
SMARTPHONE USERS THAT NOTICE MOBILE ADS
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF
MOBILE AD > MOBILE SEARCH
GOING MOBILE !
Ask yourself:
SMARTPHONE PENETRATION
• Who are my target market?
SMARTPHONE
NOTICE
MOBILE ADS
• What
are my USERS
targetTHAT
market
spending
most of their time on? Apps /
sites?
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
• Why am I establishing my mobile presence?
GOING MOBILE !
Mobile App or a Mobile Site?
SMARTPHONE PENETRATION
•Nielsen : Research found that retailer’s mobile sites are up to two times more popular
than apps
SMARTPHONE USERS THAT NOTICE MOBILE ADS
•Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile
apps for shopping
PERCENTAGE OF PPL PERFORMED
MOBIL SEARCH AFTER SEEING AN AD
In order for you to run, you need to first know how to walk!
GOING MOBILE !
Making Money from Apps
SMARTPHONE PENETRATION
• 93% of downloaded apps in 2013 (globally) are free apps !
SMARTPHONE
USERS
THAT NOTICE
MOBILE
• 76%
of revenue
generated
from
appsADS
(globally) in 2013 is from inapp purchases
PERCENTAGE OF PPL PERFORMED
To
make
money
from
apps,
MOBIL
SEARCH
AFTER
SEEING
AN publishers
AD
must maintain customer satisfaction
through superior app performance and design, then monetize though advertising
and in-app purchases
Advertising on Mobile
Mobile Advertising
5 RULES of Thumb!
Mobile Advertising
One Size DOES NOT Fit All !
Mobile Advertising
UNDERSTAND your objectives !
Mobile Advertising
NEVER work with 1 or 2 partners only
Mobile Advertising
TRACK Beyond The Click !
Mobile Advertising
For the love of GOD
I BEG you
Stop redirecting users from a mobile
banner to a website !
THANK YOU !
Ali Al Saqqa
General Manager, MEA
[email protected]