Transcript Unit 2: Music Management (Part B – Short Term Associates)

Unit 2:
Music Management
(Part B – Short Term Associates)
Players, People, Processes
prepared by Philip Rothschild, Missouri State University,
Entertainment Management Program
Gathering a
Team for the Talent
Short Term Associates
1. Supporting Artists
Same as discussed under long term
associates. May also be short-term
associates.
2. Coaches, Choreographers,
Costume Design
“It’s about ___________”
– Vocal, choreography, stage, media
 Are you a singer or performer?
 Do you sing or do you engage?
 Vocal, stage presence coaching
 Media coaching
 Wardrobe, make-up
3. Promoter
Promoter may be __________,
internal staffer of the venue, chief
promoter of a firm like ________.
 Most often_______ marketer of talent
 Book an artist, or create a booking, by
finding place and time for performance
 Agent or management might sell several
dates to a local or regional promoter

Promoter takes on _______ and
financing event
 Serves as liaison between artist, local
media, and public
 Heavy _____, handsome _____
sometimes

– Sidebar: Mark West, Downhome Productions,
promoting Petra on Oct 29.
4. Publicists/PR Firms

Advertising vs. Publicity (PR)
– Advertising is often a function of Marketing
– Paid

___________ may also be
– a function of marketing,
– a separate department,
– an outside agency (firm or individual)

A “publicist’s” objectives are different than
marketing
– Objective is to generate interest of print, TV, and radio
– Usually via human interest, novelty
– Coverage is not “paid-for,” but…

Big ___________
Most important tool of a publicist is the
_____________ (see sample)
 Who uses them

– Personal manager – introduce artist to others
– PR firm – send kit to media or in connection with
other events
– Talent agent – send to prospective employers and
promoters
– Advertising dept of record label – campaign to
promote records or tour
5. Road Manager, Road
Crew, Technicians
Behind the scenes personnel
 Newsboys – largest portable amphitheater
– road crew of 80-120
 _____________ – oversees logistics;
transfer of equipment, accessories,
wardrobe

– Footloose – 3 tractor trailers
– Beauty – 26 tractor trailers
More on the Road

Road Crews – travel by night work by day
(and night)
– Arrive hours before talent
– Some are per event ________ and ________
technical and stage crew
6. Production Companies
Specialist: Audio/Video/Lighting/Rigging
 Local/National Production Company

– Down Home Production, Nixa & Nashville, TN
 Presidential Visits
 Martina McBride
 WWF
Stockholder Meetings
Wal-mart
Women of Faith
– Brantley Sound Associates, Nashville, TN
 Serves the United States and abroad with high quality audio
support and sound systems.
 http://www.brantleysound.com/index.htm
Production Companies




Contracted by _________
Significant Investment in Equipment
Significant Investment in Technical
Expertise
Interacts with Promoter or Event Planner
7. Record Producer

Short term or long term –
 Example: Garth Brooks
 “I want a marketing guy”



Hired by ________ if Label Artist
Hired by ________ if Independent
Per album basis or per track basis
Examples
 Mutt Lang – Shania Twain
 Nathan DeGesere – Kathy Trocolli
 Grammy Winning Producer
 Usually charges labels around $10,000 per tune “inclusive”
 Independents, $5000 per song “inclusive”
 Travis Cottrell – Living Proof
 One song for video project will be between $2000-$5000
 Producer is responsible for much including
arrangements, hire players, BGVs, others
 Producer or label may hire studio technical staff
 Engineer, other
Knowledge, Skills and Attitudes
What do you know?
 What do you need to know?

 Next time