Transcript NVision demo for Ont. Cognos User Group

–
Whole Life Cycle
Surveying with Cognos
Presented at OCBIG
June 15, 2001
www.ntuitive.com
www.orlankarigan.com
What is
?
 a sophisticated web-based survey & analysis tool
 provides complete survey life-cycle
from designing questionnaire, to deploying on the Web
(or via IVR), to analyzing the results
 timely results, scalable, user-configurable,
iterative, rapid refinement, real-time
 “field intelligence” solution
 integrates seamlessly with Cognos™ BI tools for
internal and web-based analysis
Business Value
NVision radically compresses the decisionmaking timeline – hours instead of
weeks/months
extremely cost-effective
often see savings of 90% over conventional methods
entirely User-driven – no programming required
puts ownership of sensitive data back into the
hands of the company
reduces the dependency on 3rd party market
research firms
What are typical uses?
 Customer relations
Customer satisfaction
surveys
 Marketing
Public opinion research
Market profiling and
segmentation
Competitive analysis
Web site evaluations
Advertising effectiveness
surveys
New product launch
feedback
 Human resources
Employee satisfaction
surveys
 Other
Political polling
Pharmaceutical testing
Professional/medical
studies
Collaborative research
Production QA problem
reporting
Census data
How does
work?
“Whole Life-Cycle” Surveying
Data Repository
Business Rules
Maintenance
Define
Objectives
Design
Questionnaire
Data Capture Engine
Deploy
Questionnaire
Capture
Responses
Analytical Tools
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
1. Design questionnaire
User-driven, flexible design
Define
Objectives
Design
Questionnaire
Deploy
Questionnaire
Capture
Responses
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
2. Deploy questionnaire
Post questionnaire to the Web
Define
Objectives
Design
Questionnaire
Deploy
Questionnaire
Capture
Responses
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
3. Capture responses
Internet
Database
IVR
Hand-held (future)
Define
Objectives
Design
Questionnaire
Deploy
Questionnaire
Capture
Responses
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
4. Tabulate results
Build PowerCube(s)™
or
Export .CSV file(s) for
Define
Objectives
Design
Questionnaire
Deploy
Questionnaire
Capture
Responses
or 4Thought™
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
5. Analyze Results
Using PowerPlay™,
PowerPlay ES™,
and/or 4Thought™
Define
Objectives
Design
Questionnaire
Deploy
Questionnaire
Capture
Responses
Tabulate
Results
Rapid Refinement & Redeployment
Analyze
Results
Actionable
Decisions
Cognos integration
leveraging Cognos repositories (IQD and
MDL) with NVision’s Metadata/BI Update
Layer
user-defined enablement of new
respondent attributes as
dimensions/categories/drill-down paths,
etc.
flexible labeling/sorting of attributes
BI Suite integration
Powerplay™ Transformer and OLAP Client
tight integration
Powerplay Enterprise Server™
4Thought™ (multi-variate data mining)
The opportunity for
users
NVision is a “no brainer” if you already have
invested in Cognos BI tools
if you have internal market research people,
NVision will help them work smarter
run your own surveys as often as you’d like –
reduce your dependency on outside firms
very fast ROI