Business Development on Ethical Foundations – MANAGE

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Transcript Business Development on Ethical Foundations – MANAGE

WHY ?
WHAT ?
HOW ?
1. WHERE ARE WE NOW ?
2. WHERE DO WE WANT TO GO ?
3. HOW WILL WE GET THERE?
WHAT IS BUSINESS ?
WHAT IS BUSINESS DEVELOPMENT ?
WHAT ARE ETHICS ?
WHAT ARE ETHICAL FOUNDATIONS ?
BUSINESS AND ETHICS ~
DO THEY GO TOGETHER ?
CAN BUSINESS DEVELOP
ON ETHICAL FOUNDATIONS ?
BUSINESS IS ANY ACTIVITY
RELATING TO
PRODUCTION, BUYING AND SELLING
OR EXCHANGING
OF GOODS OR SERVICES
WITH A PROFIT MOTIVE
BUSINESS
IS REQUIRED TO
GAIN,
RETAIN,
MAINTAIN &
SUSTAIN
•CUSTOMERS
• ACTIVITY
• PROFITS
BUSINESS DEVELOPMENT IMPLIES THAT
YOU MUST STRIVE TO SURPASS
YOUR OWN PAST PERFORMANCE &
FURTHER,
WHEN COMPETITION EXISTS ~
COSTS MUST BE REDUCED
MARGINS MUST BE WIDENED
TOP LINE MUST BE IMPROVED
EXISTING CUSTOMERS MUST BE RETAINED
NEW CUSTOMERS MUST BE OBTAINED
NEW MARKETS MUST BE CONQUERED
BOTTOM LINE MUST BE INCREASED
GROWTH MUST BE ACCELERATED
CREATIVITY MUST BE UNLEASHED
INNOVATION MUST BE ENCOURAGED
RESEARCH & DEVELOPMENT MUST BE STRENGTHENED
SO THAT
SURVIVAL / GROWTH
IS ON SOLID FOUNDATIONS &
CAN BE REASSURED
ETHICS ARE MORAL BELIEFS AND RULES
ABOUT RIGHT AND WRONG
THAT INFLUENCES
THE BEHAVIOUR,
ATTITUDES AND
PHILOSOPHY OF LIFE
OF A GROUP OF PEOPLE
• CHARACTER
• INTEGRITY
• OBJECTIVITY
• PURSUIT OF TRUTH
• CONCENTRATION
• PURITY OF [ T+W+A ]
• TRUTHFULNESS
• PATIENCE
• SELF-MASTERY
• COMMITMENT
• PUNCTUALITY
• EQUALITY
• ORDERLINESS
• SIMPLICITY
• HONESTY
• HUMILITY
• ABSENCE OF ANGER
• CLEANLINESS Etc.,
THE SOLID STRUCTURE WHICH SUPPORTS
THE SYSTEM
BUSINESS HAS ITS PRIMARY FOCUS
ON PROFITS AND SURVIVAL
ETHICS PRIMARILY DEALS WITH
WHAT IS RIGHT AND WRONG
COMPARISON
COMPETITION
COMPETENCIES