Transcript Persuasive Language - Moore Public Schools

Ethos, Pathos, & Logos
PERSUASIVE LANGUAGE
OBJECTIVES
 -Understand and define ethos, pathos, &
logos
 -Recognize characteristics of E,P,L in a given
text
 -Employ E,P,L in your own writing
Letter Home
 You will write a letter to your parents asking for
something. The “something” should be a serious
request. Maybe a curfew extension, raise in
allowance, a car… In your letter you will use
ethos, logos, and pathos to persuade your
parents to honor your request. Your letter will be
mailed home, and your parents will provide me
with feedback on the effectiveness of your
argument.
ETHOS
 Greek word—related to ethics/ethical
 Moral; showing moral character
 Image—how does a writer/speaker come
across?
ALLUSION
 reference to, a place, event, literary work, or
work of art, either directly or by implication.
 Not to be confused with illusion
Speaker’s Ethos
 Does he speak with confidence?
 Appropriate word choice?
 How does he carry himself?
 Is he nervous?
 Eye contact?
 Is tone appropriate for audience?
 Is he speaking with purpose?
Writer’s Ethos
 Appropriate word choice?
 Correct spelling & punctuation?
 Is tone appropriate for audience?
 Organization—Writing with purpose?
Letter from Birmingham Jail
by Martin Luther King
The Letter from Birmingham Jail is an open letter
written on April 19,1963 by Martin Luther King
Jr., an American civil rights leader. King wrote
the letter from the city jail in Birmingham,
Alabama, where he was confined after being
arrested for his part in a planned non-violent
protest conducted by the Alabama Christian
Movement for Human Rights and King's
Southern Christian Leadership Conference
against racial segregation by Birmingham's city
government and downtown retailers.
RHETORIC
 Using language as a tool for persuasion
Rhetorical Devices
 Techniques that writers/speakers use to
persuade
PATHOS
 An appeal to the emotion of the audience
Contrast (antithesis)
 Use of words or phrases that are opposites to
create effect
ANAPHORA
 Repetition of a phrase for rhetorical effect or
emphasis
ALLITERATION
 repeating the same consonant sound at the
beginning of several words in close
succession.
 Ex: tongue twisters
LOGOS
 Loosely translates to logic
 Depends on reasoning and evidence
COUNTERARGUMENT— 2 PARTS
 Concession– Anticipating the opposition’s
major argument
 Refutation—An argument against your
opposition’s major argument
Deductive Reasoning
 Stated in a three part statement called a
syllogism.
 A is true(general statement), and B is
true(particular example); therefore
C(conclusion) is true.
Syllogism Example
 A. All books from that store are new.
B. These books are from that store.
C. Therefore, these books are new.
If A is true, and B is true, then C must be true.